176. Maja Lindström, CPO, Talentech - Lessons learned from 8 acquisitions - The CPO perspective!

176. Maja Lindström, CPO, Talentech - Lessons learned from 8 acquisitions - The CPO perspective!

In this episode, we speak with Maja Lindström, CPO, Talentech, a leading developer of HR providing a seamless talent journey through a centralized platform. With main hubs in Oslo, Amsterdam, Stockholm, Helsinki, and Copenhagen, Talentech's scalable solutions support every stage of the talent pipeline, offering personalization and flexibility to meet tomorrow's challenges.

We talked with Maja about their M&A journey, 8 acquisitions to date and counting, and how you make the unifying process work from a product and technical staff perspective. Some of the questions we discuss in this episode are:

  • First, what are the different underlying strategies that can fuel an M&A strategy of this nature?
  • What is the process of "onboarding" separate product teams into a new unified and larger team working on a platform strategy?
  • What are the most common pitfalls to avoid here, and why?
  • What is the process of integrating different products, at times on different tech stacks and different maturity levels?
  • To be successful with this amount of frequent and large acquisitions, it requires a lot from the organization. Which are the key players, processes and characteristics needed from an organization to be successful in a process like this?
  • How do you find a balance between product autonomy vs central platform thinking to avoid losing speed in deployment and releases?

This is for all the product leaders out there and people considering an M&A strategy. Tune in to learn mode from Maja's journey of acquiring and integrating 8 product organizations into one platform unit.

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11. Johanna Fagerstedt CMO, Quinyx - Marketing needs to be pipeline obsessed!

11. Johanna Fagerstedt CMO, Quinyx - Marketing needs to be pipeline obsessed!

In this episode, we speak to Johanna Fagerstedt CMO at Quinyx, the fast-growing workforce management SaaS platform which allows its customers to seamlessly forecast, schedule, and manage its workforce...

25 Feb 202145min

10. Nora Huovila CEO and Co-founder, Videoly - Put the Human first in order to grow!

10. Nora Huovila CEO and Co-founder, Videoly - Put the Human first in order to grow!

In this episode, we speak to Nora Huovila CEO and Co-founder, Videoly, providing an easy way to get hand‑picked user-generated and relevant brand videos to online stores. Nora shares her vision on wha...

10 Feb 202148min

9. Mads Fosselius CEO and Co-founder, Dixa - Owning the ecosystem is always better than just being part of it!

9. Mads Fosselius CEO and Co-founder, Dixa - Owning the ecosystem is always better than just being part of it!

In this episode, we speak to Mads Fosselius CEO and cofounder at Dixa, one of the fastest-growing conversational customer support platforms in the world. Here is a humble and yet bold story of how Mad...

27 Jan 202151min

8. Ólöf Kristjánsdóttir Director of Marketing, Tempo - How we got to 20k customers in the Atlassian ecosystem

8. Ólöf Kristjánsdóttir Director of Marketing, Tempo - How we got to 20k customers in the Atlassian ecosystem

In this episode, we speak to Ólöf Kristjánsdóttir Director of Marketing at Tempo, the most popular time tracking and planning tool for developers and tech resources with over 20k customers in the Atla...

13 Jan 202142min

7. Ola Sars Founder and CEO, Soundtrack Your Brand - The art of running a content-driven SaaS company!

7. Ola Sars Founder and CEO, Soundtrack Your Brand - The art of running a content-driven SaaS company!

In this episode, we speak to Ola Sars Founder and CEO of Soundtrack Your Brand, the music tech startup that is revolutionizing the B2B space. Ola introduces us to the concept of a content-driven SaaS ...

17 Dec 202058min

6. Mathias Thulin Co-Founder, GetAccept - Unlocking the power of Product-Led Growth!

6. Mathias Thulin Co-Founder, GetAccept - Unlocking the power of Product-Led Growth!

In this episode we speak to Mathias Thulin Co-Founder of GetAccept, the all-in-one digital sales platform provider, about Product-Led Growth. Mathias walks us through the 5-year journey of GetAccept g...

10 Dec 202050min

5. Johan Jardevall CEO, Wiraya - The secret to creating a new category!

5. Johan Jardevall CEO, Wiraya - The secret to creating a new category!

In this episode we speak to Johan Jardevall, CEO at Wiraya about how Wiraya went about creating a new category in the customer engagement space with their Mobile Customer Activation SaaS Platform. Joh...

2 Dec 202049min

4.  Youtse Sung VP Marketing, Outpost24 - Marketing in Scale Ups!

4. Youtse Sung VP Marketing, Outpost24 - Marketing in Scale Ups!

In this episode we speak to Youtse Sung, VP Marketing at Outpost24, a SaaS cyber assessment company, from Sweden. Youtse walks us through the 3 pillars of marketing including People, Technology and Pr...

19 Nov 202041min

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