The Fitness Industry's Darkest Secrets - Connor Sinann, Retaliation Project
The Outliers Code7 Juni 2024

The Fitness Industry's Darkest Secrets - Connor Sinann, Retaliation Project

This week, Connor Sinann, fitness creator and founder of the multi-million dollar RETALIATION PROJECT brand, goes in depth on the inner workings of the fitness industry and the bodybuilders/creators that profit from it. Aside from exposing some of the biggest names in the fitness space, Connor also provides some incredible insight on how to get people to care about your brand, marketing tips, perception, authenticity, how important it is to be well-rounded, and so much more. 0:00 Being a content creator long-term 2:10 Intro 3:14 Why did he start his brand? 8:00 Quality in fitness brands 10:55 His Marketing Tactics 11:30 Red Bull Story 13:00 His Personal Brand in Marketing Process 16:00 Criticizing Other Brands 17:30 Juicing 20:00 Male Body Dysmorphia 22:00 Is it Motivating Men?24:00 Connor’s Story 29:00 His Start on TIkTok 32:00 Influencer Marketing 35:49 Experience working with Influencers 38:00 Exposing Big Brands’ Marketing Budgets 41:00 Where should you get advice from? 43:00 Being Well Rounded 50:00 Balance TIKTOK/INSTAGRAM @squidtalkpod Hosts - Lukas Pakter @lukaspakter (IG) @SquidPakter (TikTok) https://lukaspakter.com Join the free discord: https://whop.com/squidworld Guest: Connor Sinann @connorrpceo (IG) @connorsinann (YouTube & TikTok) https://retaliationproject.com/

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