494. Why Do Most Ideas Fail to Scale?

494. Why Do Most Ideas Fail to Scale?

In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”


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578. Water, Water Everywhere —  But You Have to Stop and Think

578. Water, Water Everywhere — But You Have to Stop and Think

What surprises lurk in our sewage? How did racist city planners end up saving Black lives? Why does Arizona grow hay for cows in Saudi Arabia? Three strange stories about the most fundamental substanc...

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Is Google Getting Worse? (Update)

Is Google Getting Worse? (Update)

It used to feel like magic. Now it can feel like a set of cheap tricks. Is the problem with Google — or with us? And is Google Search finally facing a real rival, in the form of A.I.-powered “answer e...

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Extra: Mr. Feynman Takes a Trip — But Doesn’t Fall

Extra: Mr. Feynman Takes a Trip — But Doesn’t Fall

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The Vanishing Mr. Feynman

The Vanishing Mr. Feynman

In his final years, Richard Feynman's curiosity took him to some surprising places. We hear from his companions on the trips he took — and one he wasn’t able to. (Part three of a three-part series.) S...

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The Brilliant Mr. Feynman

The Brilliant Mr. Feynman

What happens when an existentially depressed and recently widowed young physicist from Queens gets a fresh start in California? We follow Richard Feynman out west, to explore his long and extremely fr...

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How the San Francisco 49ers Stopped Being Losers (Update)

How the San Francisco 49ers Stopped Being Losers (Update)

They’re heading to the Super Bowl for the second time in five years. But back in 2018, they were coming off a long losing streak — and that’s the year we sat down with 49ers  players, coaches, and exe...

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The Curious Mr. Feynman

The Curious Mr. Feynman

From the Manhattan Project to the Challenger investigation, the physicist Richard Feynman loved to shoot down what he called “lousy ideas.” Today, the world is awash in lousy ideas — so maybe it’s tim...

1 Feb 20241h 2min

574.  “A Low Moment in Higher Education”

574. “A Low Moment in Higher Education”

Michael Roth of Wesleyan University doesn’t hang out with other university presidents. He also thinks some of them have failed a basic test of good sense and decency. It’s time for a conversation abou...

25 Jan 202446min

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