554: How She Made 10M at 27 Years Old Selling Skincare | Rachael Wilde

Whether you like it or not, your competitors use AI to sell on Amazon. Melisa Fong says don’t get left behind. Vong is a founder, mentor, and investor in multiple 6-figure and 7-figure ecommerce brands. She’s also the instructor of our Infinite Amazon course. Vong returns to the podcast to teach how to incorporate AI into your Amazon strategy.  In this interview, you’ll learn: The state of Amazon selling in 2024  Why you have to build a brand to make money How to do a photoshoot for super cheap with AI Why being a small business is an advantage  AI tools to maximize your Amazon listings Why it will be easier than ever to launch a business Amazon AI prompts to help your business Why Bing is underrated  And many more Amazon tips and tricks… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

2 Feb 202430min

Ronnie Teja has a strong personality, and he knows it. That’s why he’s not afraid to give his opinions on the state of SEO. Teja returns to the podcast to break down how to use SEO to gain traffic and the AI tools to scale at speeds. He is a self-taught digital marketer, entrepreneur, and founder of Branzio watches, with a portfolio of 14 other brands. In this interview, you’ll learn:  The state of SEO marketing  Why Google is valuing old-school forums  To use Bing and ChatGPT to create SEO content  How to use a test site to learn what Google likes Ranking locally using pillar pages Why TikTok Shop is significantly cheaper than Amazon About Facebook’s Advantage+ shopping campaigns The basic AI tools you should be using And much more…  *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

30 Jan 202438min

How did two former co-workers turned content creators find themselves partying at Elon Musk’s house? Listen to find out. ​​ Cody Ko and Noel Miller are the creators of the Tiny Meat Gang Podcast as well as the production company TMG Studios. The duo first rose to internet fame on Vine. They’re now some of the most successful YouTubers in the world, with close to 12 million subscribers across their channels. We chatted with the content creators to learn how they navigated the past decade of internet entertainment to build a business on laughs.  In this interview, you’ll learn: How Cody and Noel started making videos on their lunch breaks The financial strategies to become a full-time content creator What brand partnerships are the best fit Why Cody and Noel started a podcast network  The technical challenges and benefits of a network  The business behind entertainment content  How Cody and Noel view data and trends  One crazy fan’s unusual gift  And much more content creator talk… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

19 Jan 202455min

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She’s also one of the new instructors of our updated course, How to Run Facebook Ads 2.0.  Listen to Nathan and Phoenix discuss: The trend of deep discounting  How to win in media buying Building up valuable first-party data  The differences in attribution and tracking tools  Find the quiet with ad creative  Why static is on the comeback  Ad variations and A/B testing  How to make ads outside the box  AI tools for paid media  Why we’ll never go back to ads before iOS 14 And much more media buying advice… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

12 Jan 202444min

We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years and created a luxury brand coveted by travelers. He’ll also break down how to implement AI tools in your ecommerce business and why brand is your strongest competitive advantage.  Listen to Nathan and Li discuss:  Losing 100% of their revenue in 2020 Why retail is cheaper than digital ads  Nailing product color and style  Why July isn’t on Amazon  How branding can reduce acquisition costs  Using AI to build forecast models  Maintaining the personal touch of customer satisfaction  How do you make a great offer if you don’t discount? Why brand is the strongest competitive edge  And much more DTC branding advice… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

5 Jan 202430min

Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Structured Social, co-founder of Brez, and co-founder of Constant Creative. He’s spent the last ten years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove, going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Listen to Nick and Nathan discuss:  Nick’s origin story as a professional goalkeeper  Why Nick’s How to Run Facebook Ads course stands the test of time How Nick is walking the walk with his CDB beverage company, Brez The state of paid advertising  How Nick uses AI for his clients and business The four core areas of AI implementation  Using Canva and ChatGPT’s integration  What’s looming in 2024 for advertising  The challenges of transitioning from click to brick  How AI can help with customer service  And more AI tools for ad creation… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

22 Dec 202344min

Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. After a 20-year career in television and styling, she established Trinny London as a brand that gives everyone the tools they need to feel their best. Since launching in 2017, Trinny London has had 120% year-over-year growth, sells in 180 countries, and has a team of 200 employees. Woodall’s long-term goal is to eventually exit as one of the largest beauty brands in the world.  Listen to Nathan and Trinny discuss Why she built a brand targeting women over 35 The origin of Trinny Tribes and encouraging an organic community Why customer retention is such an essential building block The changing landscape of retail and D2C brands  Tapping into TikTok to reach future customers  The pros and cons of being a celebrity founder  Why she still personally responds to DMs and comments Using AI to help customers make choices  How to start a beauty brand today And much more on DTC…  *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

15 Dec 202356min

Nat Choprasert, founder of Brand Nat and Future AI Lab, is an AI and automation specialist for businesses on a mission to demystify AI. After starting and exiting her successful ecommerce tea business, she's now helping companies implement "Humanized Automation" to save time and grow revenue. Nat has 400,000 followers across her platforms.  Listen to Nathan and Nat discuss:  Starting her tea business and the loneliness of solopreneurship  Gaining organic momentum by sharing business advice on TikTok  How one of her videos on ChatGPT gained a million views Growing to 400,000 followers across social platforms  Using a 60/40 percentage mindset with using AI  How to add the human touch to AI work Implementing AI and automation for beginners   How to use ChatGPT as a business coach  Using Claude for marketing hooks and ad creative  The common challenges of using AI for business And more AI tool recs for ecommerce… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

8 Dec 202352min