On the Platform13 Mars 2019

Re-engaging with SMBs: From funnel to honeycomb (Part 3)

Platform companies must reinvent how they sell to SMBs. That means replacing sales funnel approaches with continuous, human+ support. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, and Danielle Moffat, Offering Lead, Growth Performance Services, explore how platform companies need to reinvent how they engage with SMBs – from sale to service and beyond. The old linear sales funnel is failing. SMBs are 70 percent through their decision process before they even engage with a sales agent. Platform companies need a new model. The key to success in this vital market? A new honeycomb approach, multi-layered, with continuous engagement across every channel – all built on new roles with human+ capabilities. And none of this stops when a sale is made. SMBs buy more than once and they'll reward platform companies that support them as they grow. Read more about our capabilities here: https://www.accenture.com/us-en/software-and-platform-essentials

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(16)

Trust in a post-COVID world (Part 1)

COVID-19 has accelerated the massive growth of platform businesses. As platforms play an increasingly integrated role in how people live and organizations operate, trust is non-negotiable. But in such...

18 Jan 202126min

The ride-hailing conundrum

Robin Murdoch is a guest speaker on The Information's 411 Podcast series with Jessica Lessin. Listen as he discusses what hypergrowth companies can do to win customer loyalty from the ride-hailing sec...

10 Mars 20209min

Building Data and AI Ethics Committees

Exploring committee-based governance for ethics and AI and the issues confronting companies and governments as it relates to ethics and technology rules out artificial intelligence.

13 Feb 202016min

A Conversation with Shopify

Accenture and Shopify discuss platform business models trends.

29 Jan 202017min

Global Commerce Trends

Accenture's Software & Platforms discuss the impact platform companies have on commerce – online and offline.

29 Jan 202013min

Blurred lines: Digital meets physical

Digital platforms are extending into a range of new services in the physical world. For some new services, the digital interaction is the most important, for others it's the human touch that matters m...

19 Dec 201913min

What's next for SMBs: Growth performance solutions (Part 4)

Platform companies are under pressure to drive revenue growth in the SMB segment. Now there's a targeted solution that does exactly that. Listen as Jacqueline Morgan, Principal Director of Platform Ad...

13 Mars 201913min