Why That Worked #7: Comedians—The Science and Strategy Behind the Funniest People on Earth

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.

We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.

Now, enjoy this week's episode of Why That Worked!

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Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we're afraid to say, challenge cultural norms, and turn life's absurdities into something we can laugh at. The best comedians have the power to shape culture and influence how we see the world. So, what makes them so effective?

In this episode, Donald Miller and Kyle Reed dive into the craft, psychology, and business behind comedy. From Jerry Seinfeld's relentless perfectionism to Nate Bargatze's strategic rise, they uncover what makes comedians great, why their jokes land, and how they build massive audiences. Whether you're a casual fan or a stand-up junkie,tune in to learn how comedy transforms the everyday into something unforgettable.

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!