SPI 861: How to Make People See You as the Authority (Even If You’re Not Famous Yet)

#788 There's nothing wrong with building an empire around your brand. But why aren't more entrepreneurs with complementary skills teaming up to create ecosystems? What if this was a better way to serve our audiences? Let's explore that with our newest SPI Pro Expert in Residence, Pamela Slim! Like all of our EIRs, Pam is here to serve our community members with next-level knowledge and support. She has a serious track record, having spent three decades helping entrepreneurs scale their businesses and IP! Today's chat covers everything from creating a certification program around your workflow to advice for young people considering college. Join us to tap into Pam's expertise in networking, marketing, and leveraging social platforms. You'll also learn about the top skills to build up and focus on in the Age of AI. If you're a parent, these golden nuggets will also help your kids achieve their dreams. Enjoy! Show notes and more at SmartPassiveIncome.com/session788.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Maj 202442min

#787 Some of my favorite success stories are ones where someone achieves their dream, only to realize their true passion lies elsewhere. Not settling, these people often redirect their skills into something greater. And that's exactly what today's guest is doing! Hala Taha, host of Young and Profiting and CEO of YAP Media, is applying everything her successes and failures have taught her to bring people together. She now runs one of the top podcast networks and leverages her knowledge and platform to generate millions of dollars. So, how do you attract volunteers and superfans to help grow your brand? What are the things sponsors look for, and how do your podcast art and reviews affect the offers you get? What are the minimum requirements to join a network, and how do you avoid signing a bad deal? These are just a few of the questions we explore today. Listen in! Show notes and more at SmartPassiveIncome.com/session787.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Maj 202436min

#786 The top lesson becoming a parent teaches us about our careers is that time is our most important resource. That's because every moment spent on things we're not passionate about is time away from our kids! So how do you do more of the work you care about? Amy Nelson of The Riveter and the What's Her Story podcast, is joining me today for an inspiring chat about following your calling and helping others do the same. Listen in because Amy is our newest Expert in Residence within SPI Pro. The EIR program connects our community members with support from entrepreneurs with serious track records. Check out today's interview for more! In this episode, we discuss everything from pivoting a coworking business in the pandemic to being a parent entrepreneur. Amy also shares her insights into networking and building a community of like-minded people, the importance of storytelling, and supporting women in their careers! Show notes and more at SmartPassiveIncome.com/session786.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Maj 202440min

#785 Tiny changes to improve your sales process add up to a lot more revenue. This is especially true for your checkout pages! So, how do you build a frictionless experience for your customers? Find out in my chat with Brian Moran from SamCart, a platform for creating fully optimized checkout pages. I'm an advisor for this company, so I'm very familiar with the work they do to help their users make more sales. Join us for this episode because this is the kind of thing that can fundamentally change how you do business! So, what is working in today's ecommerce landscape? How do we increase conversions and eliminate the extra clicks where we lose buyers? Brian and I cover this and more in today's session. We also dive into some game-changing use cases I didn't know were possible. You'll hear my gears turning throughout this conversation because the opportunities here are incredible! Show notes and more at SmartPassiveIncome.com/session785.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Maj 202436min

#784 Don't underestimate the power of knowing somebody who knows somebody! In fact, building friendships in your niche is one of the best ways to fast-track your success in business. But how do you find the people who will champion your work and help you reach your goals? Tune in because today's session is all about exploring the types of connections that can help you at every stage of your journey. I share my thoughts about receiving support from family and friends, peers, and mentors while also doing your part to help the people in your life grow. Of course, joining a community like SPI Pro or a mastermind group is one of the best ways to learn from and start networking with like-minded people. These relationships can and will change the course of your life. Listen in on today's episode to start finding your champions! Show notes and more at SmartPassiveIncome.com/session784.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Maj 202416min

#783 As creators, starting a physical products business might seem daunting. But is there a future where something like MrBeast's Feastables puts companies like Hershey out of business? Will influencers eventually run the biggest brands in the world? In this episode, I chat with a solo blogger turned empire builder. My friend Kevin Espiritu of Epic Gardening is back on the show to give us an inside look at the 10x growth he's pulled off since our last chat. We discuss affiliate marketing, drop shipping, and creating original products on your own or through partnerships with other companies. We also dive into Kevin's content creation schedule. His brand puts out a wild 120 to 180 articles per month. But that's not all. Kevin and his team publish across several YouTube channels, with some videos requiring months of shooting and preparation. Listen in! Show notes and more at SmartPassiveIncome.com/session783.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Maj 202449min

#782 Something wild happened to me at lunch the other day. Even though this embarrassed me in public, there are lessons for us here. So, let me get it off my chest! I was on a Zoom call for work when, out of nowhere, a woman snapped at me. You see, she thought I was recording a video of her and her son. Before I could explain, this woman started calling me a creeper. As I turned my screen toward her to reveal I was on a call, she immediately realized her error. Apologies started flying, but it was clear this woman had other stuff going on that made her verbally attack me. The truth is, we can't ever know what other people are going through. This also applies to the trolls and haters we encounter as content creators and online business owners. So listen in for my perspective on leading with empathy and the importance of controlling your reactions! Show notes and more at SmartPassiveIncome.com/session782.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Maj 202410min

#781 Techno-optimists or not, we can't ignore the AI-powered tools already changing how people work and create. So, what can you do to make yourself and your services irreplaceable? In this episode, we have an honest conversation about the future of audio content. As we look at how voice cloning is already affecting creators and artists, we share both rosy and realistic predictions for where things are going. Joining me are Mike and Izabela Russell from Music Radio Creative. [affiliate link] I use their audio agency for everything from podcast editing to original songs about Pokémon for Deep Pocket Monster! Mike and Izabela reveal how they leverage free educational content, Shopify, affiliate marketing, and relationships with hundreds of artists and audio engineers to grow and run their massive business. I also know their tips for staying profitable in the Age of AI will be a wake-up call for some and a game-changer for others. Enjoy! Show notes and more at SmartPassiveIncome.com/session781.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Maj 202449min