SPI 861: How to Make People See You as the Authority (Even If You’re Not Famous Yet)

#758 What we're fighting for nowadays as creators isn't attention. It's trust! It takes a long time to build your reputation online and just moments to destroy it. Still, this is the key to earning your superfans. This is also the number one thing I've focused on to grow Deep Pocket Monster, my Pokémon YouTube channel, to 750K subscribers! So, how do you build and engage an audience of this size? Join me for a chat about the value of sharing with openness and integrity, bringing your followers behind the scenes, and having people hold you accountable when you become successful. I'll also share some YouTube-specific hacks I've leveraged to understand how the algorithm works in my niche, why I'm doubling down on live streams, and how I'm drawing inspiration from other creators. Enjoy! Show notes and more at SmartPassiveIncome.com/session758.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Feb 202418min

#757 What happens when you stop competing and start collaborating with other creators? This is actually the most effective online growth strategy today. But can we apply this concept to email and newsletters? In this episode, ConvertKit founder Nathan Barry joins me for a chat about the game-changing Creator Network. Listen in because Nathan and I discuss everything from building an email list from scratch to monetizing your reach by supporting creators you love. These are the best tactics to bypass social media algorithms and supercharge your newsletter growth. I'm excited because I've been an advisor and affiliate for ConvertKit for almost a decade, and this is the most innovative thing I've seen happen in the email space. So, tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session757.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Feb 202447min

#756 I still get nervous all the time. Before recording podcasts, speaking in front of crowds, coaching students, and everything else! Are people going to like me? Will they enjoy what I have to share? The only thing that's changed over the years is my mindset around these questions and what the nerves represent. So, how do you step outside your comfort zone in 2024 and turn uncertainty into excitement? Listen in on today's session because shifting the story you tell yourself is vital for business success! Join me to also discover how I'm leveraging live streams this year with the SPI and Deep Pocket Monster YouTube channels. I'm doubling down on this strategy because getting in front of people and connecting on a human level is about to become an essential skill in the age of AI. Tune in! Show notes and more at SmartPassiveIncome.com/session756.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Feb 202411min

#755 If you want to start a business, focus less on the how and more on the now. You see, overcoming the fears that stop you from even trying is the key to building life-changing success! That's why I have Noah Kagan of AppSumo back on the show to help you shift your mindset and get more of what you want! His new book, Million Dollar Weekend, is the ultimate blueprint for a massive business launch. Today, Noah and I dive into this framework and explore everything from beating procrastination to creating viral content online! Listen in because we're also giving out a $1000 Chipotle gift card! That's a lot of guacamole, so stick around to the end of the episode to discover how to participate in our challenge. And for those interested in YouTube, Noah gives us an inside look at how he drives millions of viewers to his videos for next-level growth! Show notes and more at SmartPassiveIncome.com/session755.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Jan 202448min

#754 In most niches, non-English languages are often underserved. These US and international audiences are a huge market you can tap into to provide value and create new connections! Here's the best part—You don't even have to speak another language or hire employees to open up your business to these new opportunities! So how do you get started? We're back with another incredible Teaching Friday episode today! Today's guest host, Anne Truran of Together Language, helps schools and other organizations design systems around language diversity. In this episode, she walks us through the tools and strategies we can leverage to serve non-English speakers through everything from written communication to phone and video calls. Listen in because this is a fantastic way to expand your business! For more, SPI listeners can book Anne's infrastructure-building sessions for free at TogetherLanguage.com/spi. This is a limited-time offer, so check it out now! Show notes and more at SmartPassiveIncome.com/session754.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Jan 202425min

#753 I wouldn't be where I am in business and life without Jess Lindgren, my incredible executive assistant. That's a fact! To help you level up and foster a similar relationship, Jess and I share an inside look at the workflow we've perfected over the last decade. Listen in because this dynamic is an essential part of everything I do, from SPI to Deep Pocket Monster! So how and where do you find your Jess? Why are we switching back to remote work after collaborating in person for years? If you already have an assistant, how do you improve your relationship and get more done? Tune in to find out! I'm excited because we also dive into how Jess is growing her Ask An Assistant podcast and brand. Don't miss out because she's doing a fantastic job helping people in her profession and developing a niche business. Enjoy! Show notes and more at SmartPassiveIncome.com/session753.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Jan 202431min

#752 Many of us would hate to come across as too salesy. In fact, we often overcorrect to the point where it's difficult for people to buy from us. But here's the thing—if you have a good product, you're doing your audience a disservice by not providing simple opportunities to access it. You're also not doing yourself any favors because making money allows you to stay in business, serve more people, and do more good! So, how do you create a clear and easy pathway from your free content to your paid products? Jeff Gargas of TeachBetter.com is our guest host today. In this Teaching Friday session, he will run you through a powerful exercise to show you how to convert more than ever without relying on sleazy marketing tactics. This is a great way to overcome your fear of selling and help more people! Show notes and more at SmartPassiveIncome.com/session752.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Jan 202422min

#751 At SPI, we want to use our success to build something that helps you on your business journey. And honestly, shame on us if we don't! For today's episode, I hit the record button on the kind of conversation SPI CEO Matt Gartland and I have all the time. This is where we think the industry is going in the next few years and what we're doing about it. We've never shared a behind-the-scenes look quite like this! As you know, our focus is on community. Listen in to hear how our 10x move on that front, the EIR program, is about to expand! Also, toward the end of our chat, I twist Matt's arm to have him share our master plan for something never before seen in the small business space. If we pull this off, it'll change everything! Show notes and more at SmartPassiveIncome.com/session751.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Jan 202453min