SPI 861: How to Make People See You as the Authority (Even If You’re Not Famous Yet)

#597 When I was at Social Media Marketing World earlier this year, I heard something that just blew me away. It was the story of a 10-year-old who started his first business and sold it for $15,000 three months later. Today on the show, we get the complete story and a heavy dose of inspiration from Ryland Dixon himself. Ryland is now twelve years old, and he joins me on the show to give us a wonderful inside look at his membership site, Bible Builds. You’ll get to hear how Ryland came up with his business idea, and we talk about the challenges and lessons learned along the way. That’s not all, though. We also get a first look at Ryland’s new venture, Kid Business Club. He already has something else in the works, and the way he’s thinking about promoting this new business is insanely creative. Ryland is a super smart kid and this is an inspiring interview for us all! Show notes and more at SmartPassiveIncome.com/session597.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Juli 202221min

#596 What if you had an offer people just couldn’t refuse? And no, I don’t mean going all The Godfather on your audience. I’m talking about making your products and services irresistible. Karthik Vijayakumar is talking over the show today to teach us his simple three-step copywriting process. He is the host of the Launch Plan podcast, creator of the Sales Copy Mastery series, and the founder of Design Your Thinking. Karthik will walk you through the exact steps you need to take to craft an irresistible offer. This is another installment in our Teaching Friday series, where we invite members of the SPI Pro community to share their expertise with our listeners. By the end of the episode, you'll be able to apply what you’ve learned to websites, sales pages, email campaigns, social media posts, and wherever else you connect with your audience. Show notes and more at SmartPassiveIncome.com/session596.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Juli 202224min

#595 There’s no shortage of business strategies out there. But what if you’ve tried everything and nothing seems to stick? The key is adapting these tactics to your niche, your business, your audience. When Matt Giovanisci finally did that, his business skyrocketed. Now he’s the absolute authority in his niche and he’s bringing in hundreds of new subscribers per day. So what’s the business? Pool maintenance. Yes, pool maintenance! We always say the riches are in the niches. Matt is a classic example of that, and today we get to hear his whole story. We talk about the simple strategy that changed everything for him, selling digital and physical products, opting out of new trends, and much more. It was a fascinating chat with loads of actionable advice for us. Show notes and more at SmartPassiveIncome.com/session595.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Juli 202244min

#594 As an entrepreneur, you’re creating something special and carving your own path. That isn’t always easy. You’re likely putting a lot of pressure on yourself and likely setting yourself up to experience some degree of burnout. Valerie Hamaker is a professional counselor, private practice owner, and host of the Generation Xhausted podcast. She’s taking over the show today to share her fantastic eight-step process for healing and managing burnout. These Teaching Friday episodes, hosted by members of SPI Pro, are jam-packed with actionable tips and this one is no exception. Valerie sees burnout as a symptom of being estranged from where we're supposed to be in our lives. We’re very lucky to have her walk us through every step we need to take to begin the healing process and come out on the other end with a new perspective. Show notes and more at SmartPassiveIncome.com/session594.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Juli 202229min

#593 College is expensive. Shoker, I know. But did you know that the “four-year degree” is basically a myth at this point? Fewer than 40% of students graduate in four years. For most, it takes six years to earn a bachelor’s degree. College Flight Plan helps students discover their strengths, values, and goals and save between $50K and $160K. Greg Langston is on the show today to walk us through how the program works and to give us an inside look at the business behind it. He tells us about the process of getting high-school students to plan ahead and the surprising transformations that have often shocked parents. These are steps you can take at any stage of your life to set and achieve goals. Greg also talks about how SPI Pro has helped him develop his pitch to students and parents, and he gives us some great marketing tips. The way he gets effective testimonials that paint a picture of what it’s like to work with him is pure genius! I just had to bring Greg on SPI to learn more about his business and amply his message! Show notes and more at SmartPassiveIncome.com/session593.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Juli 202235min

# 592 Ever feel like your marketing is too salesy? The question is, can you stay true to yourself and still attract customers? You can! In fact, being upfront will likely lead to better results. That’s why Daphne Gomez is taking over the show today to talk about mindful marketing. This is another installment in our Teaching Friday series, where we invite members of SPI Pro to share their expertise with our listeners. Daphne has mindful marketing down to a three-step process: creating your brand values, developing a brand tone of voice, and auditing your current approach with your core values in mind. These practices will help you attract the people you can best serve, the ones who will become your supefans and help you have a bigger impact. Show notes and more at smartpassiveincome.com/session592.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Juli 202220min

#591 How do people go from first discovering our businesses to investing thousands of dollars with us? You might think that's impossible, but today we talk about the funnels that can get you there. Rick Mulready, from The Art of Online Business Podcast, returns to the show and we go deep on creating relationships with your audience. We start at the moment people first come across your content and go all the way to the ultimate level: high-ticket items your superfans would go nuts for! You're likely serving your audience through courses, but what about the students who want to go deeper with you? You need to go beyond the norm and come up with unique experiences they'd love. We geek out on funnels and pricing and come up with exercises you can use to move your business forward at any level. Show notes and more at smartpassiveincome.com/session591.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Juli 202243min

#590 In the early days, as Smart Passive Income began to grow, people started asking me if they could guest blog on the site, or guest host on the podcast, and I said no. It took me some time to realize that I was being selfish and actually hurting my brand by closing it to other creators. Your platform doesn't exist for you. It exists to serve your audience. And there are so many people out there with skills and knowledge you don't have, who can help your audience. So you owe it to your audience to share your platform. Show notes and more at SmartPassiveIncome.com/session590.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Juli 202212min