The Who What Wear Podcast: Sporty & Rich Co-Founder Emily Oberg on Building a Nostalgic Yet Modern Label and Her New Sexual Wellness Venture, Sensual Sport
Second Life12 Mars 2025

The Who What Wear Podcast: Sporty & Rich Co-Founder Emily Oberg on Building a Nostalgic Yet Modern Label and Her New Sexual Wellness Venture, Sensual Sport

Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage images that inspired her. The page became immensely popular, as it captured a sense of glamor and nostalgia long before anyone was talking about the term “quiet luxury.” In 2018, she began selling Sporty & Rich merchandise, and over the last seven years, has grown the company into a full-fledged brand with core collections of vintage-yet-modern looks and collaborations with brands like Solid & Striped, Adidas, and Le Bristol Paris. In this episode, Oberg joins Associate Features Editor Ana Escalante to talk about how she built the brand from her apartment to a flagship store in SoHo. Plus, they get into all of the details about her new sexual wellness line, Sensual Sport. Shop our editor's picks here!

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The Who What Wear Podcast: Celebrity Hairstylist Chris McMillan on Creating “The Rachel,” Going Viral Before Social Media, and Launching His Haircare Line

The Who What Wear Podcast: Celebrity Hairstylist Chris McMillan on Creating “The Rachel,” Going Viral Before Social Media, and Launching His Haircare Line

Chris McMillan is a celebrity hairstylist with more than 30 years of experience behind the chair. He’s worked with everyone from Michelle Williams to Cindy Crawford to Kim Kardashian. This week, McMil...

20 Aug 202530min

Alyson Stoner: Author and Founder/CEO of Movement Genius

Alyson Stoner: Author and Founder/CEO of Movement Genius

Alyson Stoner is the founder and CEO of Movement Genius, a mental health platform designed to support child performers. Stoner started their career as a child star, acting in hundreds of projects as a...

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The Who What Wear Podcast: Too Much Costume Designer Arielle Cooper-Lethem on Maximalism, the Power of a Pioneer Nightgown, and London vs. NYC Style

The Who What Wear Podcast: Too Much Costume Designer Arielle Cooper-Lethem on Maximalism, the Power of a Pioneer Nightgown, and London vs. NYC Style

Arielle Cooper-Lethem is the costume designer for Lena Dunham’s hit new show, Too Much. The hilarious and heartfelt rom-com, led by Hacks star Megan Stalter as Jess and The White Lotus star Will Sharp...

13 Aug 202528min

Jess Jacobs: CEO of Coterie

Jess Jacobs: CEO of Coterie

Jess Jacobs is the chief executive officer of Coterie—a premium, high-performing diaper essentials brand. Before Coterie, Jacobs spent years making a name for herself in creative advertising. She got ...

11 Aug 202551min

The Who What Wear Podcast: Author Amy Odell on Chronicling the Life of Gwyneth Paltrow, From '90s Fashion Icon to Wellness Mogul, in Gwyneth: The Biography

The Who What Wear Podcast: Author Amy Odell on Chronicling the Life of Gwyneth Paltrow, From '90s Fashion Icon to Wellness Mogul, in Gwyneth: The Biography

Three years after authoring the incredible biography of Anna Wintour, fashion and culture journalist Amy Odell returns to the pod to discuss her newly released biography of actress and Goop founder Gw...

6 Aug 202537min

Samina Virk: U.S. CEO and Chief Marketing Officer of Vestiaire Collective

Samina Virk: U.S. CEO and Chief Marketing Officer of Vestiaire Collective

Samina Virk is the U.S. CEO and chief marketing officer of Vestiaire Collective, a global luxury resale platform. As a young girl, Samina loved fashion. She grew up making her clothes, thinking she mi...

4 Aug 202557min

The Who What Wear Podcast: WWW Weddings 2025: The Definitive Guide to This Year’s Bridal Fashion and Wedding Planning Trends

The Who What Wear Podcast: WWW Weddings 2025: The Definitive Guide to This Year’s Bridal Fashion and Wedding Planning Trends

This week, Associate Director of Special Projects Kristen Nichols and senior fashion editor Anna LaPlaca are giving you the definitive report on all things weddings. Kristen runs through the biggest t...

30 Juli 202526min

Ali Mejia: Cofounder of Eberjey

Ali Mejia: Cofounder of Eberjey

Ali Mejia is the visionary and cofounder of elevated sleepwear brand Eberjey. Although she’d always had a soft spot for pajamas (getting ready for bed was a self-care ritual in her home growing up), M...

28 Juli 202553min

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