Henry Jenkins, Sam Ford, Joshua Green, “Spreadable Media: Creating Value and Meaning in a Networked Culture” (New York University Press, 2013)

Henry Jenkins, Sam Ford, Joshua Green, “Spreadable Media: Creating Value and Meaning in a Networked Culture” (New York University Press, 2013)

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

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On “Turtling” Versus Being Primed for Possibilities

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Tyler Girard, "Financial Inclusion: How an Idea Became a Global Agenda" (Stanford UP, 2026)

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Kate Bayliss, "Privatising Humanity: How Our Essential Human Needs Became Financial Assets" (Manchester UP, 2026)

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Privatising Humanity: How Our Essential Human Needs Became Financial Assets (Manchester UP, 2026) is the latest book from Dr Kate Bayliss, a Senior Research Fellow in the Department of Economics at...

1 Juli 50min

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In this interview I met with Dr. Juxuan Zhang (Osaka University) to discuss her research on the history of the Chinese apparel industry since 1979. Her paper with Prof Pierre-Yves Donzé (Osaka Univers...

29 Juni 32min

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