Why Most SEOs FAIL, What To Do About The 95% Of People Who Won't Buy Now, SaaS vs WaaS vs RaaS

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consi...

1 Okt 202516min

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Googl...

30 Sep 202520min

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA...

29 Sep 202528min

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-cita...

25 Sep 202521min

Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and L...

24 Sep 202524min

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing Sc...

23 Sep 202519min

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really ...

22 Sep 202523min

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

18 Sep 202531min