Big Business Mistakes7 Sep 2023

Selling the Beach, Not the Plane Ride: Secrets to Effective Product Positioning

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit

Hit us up on IG! @kaelinpoulin & @realbrandonpoulin

Discover the keys to business success in this must-listen episode of Big Business Mistakes! Join hosts Brandon and Kaelin Poulin as they dive deep into the art of product positioning, a critical factor in your company's prosperity.

Picture this: Would you try to sell a plane ride to someone dreaming of a beach vacation? Of course not! Brandon and Kaelin drive home the point that it's all about selling the beach itself—the ultimate destination. Learn why delivering genuine value and catering to your customers' needs is paramount.

But that's just the beginning. They reveal the secret sauce of connecting your customers' pain points to their desired outcomes. This connection, they emphasize, is the cornerstone of building a thriving business.

Don't miss out on the invaluable insights shared by these seasoned entrepreneurs. Learn from their mistakes and triumphs, and uncover the strategies to take your business to new heights. Tune in now and supercharge your business success!

I Can't Believe They Said That:

"It's like a pain beach sandwich." - Brandon Poulin

"What's it going to feel like? What's the emotional state they're going to be in? What's the sensory words of how it's going to look, taste, smell, feel like?” - Kaelin Poulin

Don’t Mistake Forgetting These:

00:15:21 Identifying your ideal client and sticking to serving them.

00:22:57 Understanding customers pain points is the gateway to a great product.

00:32:18 The power of relating your products to a feelings and sensory words.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(32)

Finding Balance: Transitioning from CEO to Parent

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360auditHit us up on IG! @kaelinpoulin & @realbrandonpoulin 🚀 Uncover ...

15 Dec 202326min

The Inspiring Journey of a Serial Entrepreneur

Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360auditHit us up on IG! @kaelinpoulin & @realbrandonpoulin 🌞 Uncover the Secrets of S...

8 Dec 202349min

Why Your Business isn't Growing: A Comprehensive Checklist

6 Nov 20239min

Avoiding Hiring Horror Stories: Our Biggest Hiring Mistakes

20 Okt 202330min

We Lost 70% of Customers in a Week!

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit Hit us up on IG! @kaelinpoulin & @realbrandonpoulin 🌟 From Gr...

12 Okt 202327min

Creating Contagious Content: How to Stand Out and Relate to Your Audience

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit Hit us up on IG! @kaelinpoulin & @realbrandonpoulin🔥 Unlock t...

9 Okt 202340min

Agencies Won't Save Your Business: Crazy Marketing Mistakes

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit Hit us up on IG! @kaelinpoulin & @realbrandonpoulin Are you ti...

1 Okt 202319min

Simplifying the Customer Journey: A Loyalty Reality Check

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit Hit us up on IG! @kaelinpoulin & @realbrandonpoulin 🚀 Discove...

21 Sep 202337min