115: How Do You Trademark A Scent?

We haven't done one of these in a while — it's a listener Q&A episode in which we address your queries about fragrance and non-fragrance related things like: how to blind buy "successfully," how to di...

13 Jan 58min

Is it peaking? That's what the rumors (industry insights) say, but based on what we've been seeing, the fraghead community is very much so cooking.[What we smell like today: Maison d'Etto Macanudo, An...

6 Jan 56min

Are we psychic? According to the history....... not no. Every year, we have a stab at what we can expect to smell in the coming year's forecast, based on current trends, emerging trends, the thousands...

23 Dec 202558min

Every year, we review our favorite smells that launched into the world in the last 12 months, broken down by such innovative categories as "best body mist," "Best candle," and "best body product smell...

9 Dec 20251h 1min

We speak of brands often, sometimes (often) critically, other times admiringly. One such brand in the latter is Serviette, helmed by Trey Taylor. A creative culmination of his own tastes, education in...

2 Dec 20251h 8min

Things have gotten too complicated, too niche, too try-hard. Sometimes it's nice when familiar things are done well — as you'll hear in this episode, in which we smell through some newness from Billie...

25 Nov 202544min

Another year, another round of smelly things you can buy for your loved ones, obligatory gift recipients, assigned gift swap honorees, and also just yourself! We have roughly a dozen items that smell ...

18 Nov 20251h 7min

We are delighted to welcome Robyn Melissa Watkins, Senior VP of Product Development at Cécred (AKA Beyoncé's haircare brand). After a truly Holy shit, how does my hair look this good airdried?? moment...

11 Nov 202559min