'Governance by Design' is important for Innovation and Digital Transportation | Juan Corro

'Governance by Design' is important for Innovation and Digital Transportation | Juan Corro

The city of Madrid is committed to achieving climate neutrality by 2050 and has launched A new sustainable strategy for Madrid: Madrid 360 in September 2019. Sustainable Mobility is a key component of the strategy, focusing on the creation of low-emission zones, the construction of infrastructure, the promotion of public transportation, electromobility, and personal mobility. EMT Madrid is in charge of operating buses and a bicycle-sharing system in the city of Madrid, operating a fleet of 2,082 buses and carrying 1.6 million every weekday. The agency has always been at the forefront of introducing and testing new technologies, such as launching an open-loop payment system in 2019, a MaaS application in 2019, micro-transit services in 2020, and numerous other digitization initiatives.

Juan Corro Beseler is the Chief Technology and Innovation Officer at EMT Madrid, the leading mobility surface, since then has been in charge of rolling out EMT innovative solutions like the Smart Bus Madrid and pushing the MaaS development in Madrid. Juan has developed his professional career in the field of innovation and digital transformation in both the public and private sectors. Before joining the municipal company, he held the position of vice president of Strategy and Business Development at SAYME, academic director of the Engineering Area of U-tad (University Center for Technology and Digital Art), and director of the Cabinet of the Secretary of State of Telecommunications and for the Information Society, leading the deployment of the first Digital Agenda for Spain and representing the Ministry of Industry in the National Cybersecurity Council.

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