Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023
Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success" Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Having a strong online presence is a key aspect of a brand’s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine. It is necessary to build one’s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand’s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!
5 Sep 202440min
Ep. 2080 Barbara Fitzgerald interviews Giancarlo Baldisserotto | Clubhouse Ambassadors’ Corner
Welcome to Episode 2080 Stevie Kim moderates Clubhouse’s Ambassadors’ Corner. In this episode, Barbara Fitzgerald interviews Giancarlo Baldisserotto. These sessions are recorded from Clubhouse and replayed here on the Italian Wine Podcast. In this interview, today’s guest moderator covers the learning objectives: 1. Moving to a new region and starting your own wine business. 2. Viticulture in Puglia. What are the challenges? What are the bright spots? 3. Implementing a DTC sales strategy, challenges and opportunities of selling direct to consumer. Co-Moderator – Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com More about the winery: L’Essenza di Puglia is a family-run organic boutique winery in Carovigno. They produce Salento IGP wines primarily from Primitivo, Negroamaro, Fiano, Chardonnay, and Garganega grapes. Their production philosophy is to create wines that are not overly intense in flavor, but well-balanced, respecting the natural characteristics of the grapes to produce wines that are round, easy to drink, and pleasing to the palate. At L’Essenza di Puglia, they are committed to sustainable practices and actively work towards symbiotic agriculture for the conservation and protection of the Mediterranean environment and its biodiversity. Their vineyards and olive groves are perfectly integrated with natural, spontaneous wild plants. Connect: Facebook: Essenzadipuglia Instagram: Essenzadipuglia LinkedIn: Essenzadipuglia Website: www.essenzadipuglia.it _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Follow Italian Wine Podcast for more great content - winery interviews from the Clubhouse sessions! Psssst…FYI, this show is our most popular show, find out why by tuning-in!
5 Sep 202453min
Ep. 2079 Deborah Brenner | Voices with Cynthia Chaplin
Welcome to Episode 2079, in which Cynthia Chaplin interviews social entrepreneur Deborah Brenner in this installment of Voices on the Italian Wine Podcast. Deborah Brenner founded Women of the Vine and Spirits and she continues her epic work in the industry with a new initiative to stop harassment in the wine sector. More about today’s guest: Deborah Brenner Founder & CEO, Women of the Vine & Spirits® President, Women of the Vine & Spirits Foundation, Ltd. 501c3 Founder, Diverse Powered Brands™ As a social entrepreneur, Deborah Brenner measures success on the positive impact a business makes on society. She has manifested her vision with Women of the Vine & Spirits®, the all-encompassing global membership organization dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that supports business development and innovation, empowering all to thrive. And more recently, with an emphasis on creating greater equity for diverse suppliers who are part of historically marginalized and disadvantaged communities, Deborah launched Diverse Powered Brands™ in 2023. Diverse Powered Brands is the premier centralized B2B digital global catalog connecting diverse-owned, diverse-led and diverse-made brands to buyers, wholesalers investors, and supplier diversity managers across the entire beverage alcohol and hospitality industry Prior to entering the wine industry, Deborah spent 20 years in the male-dominated television and film technology industry. It wasn’t until a fortuitous trip to Napa and Sonoma, that Deborah discovered another male-dominated industry, one where women were under-recognized. Compelled to tell their stories, she authored a bestselling collection of profiles on women, Women of the Vine: Inside the World of Women Who Make, Taste and Enjoy Wine, which Wine Spectator named a Critical Read. Through the process of writing the book and championing these extraordinary women, Deborah became inspired to enter the wine business herself, releasing wine from a first-of-its-kind collective of seven artisan women winemakers. For seven years, Deborah learned the business inside and out. Ultimately, however, the wine brand didn’t foster women the way she had hoped, which led her to shut down the brand and return to the drawing board. In March 2015, Deborah organized the Inaugural Women of the Vine & Spirits Global Symposium, bringing women and male allies together to focus on actions the alcohol beverage industry could make to change the status quo. It was a sold-out success. Membership to Women of the Vine & Spirits opened September 2015. What started off as a one-off event and a grass roots movement quickly expanded into a global organization with corporate and individual members connected across the globe. Connect: Website: https://www.womenofthevine.com, https://www.wotvsfoundation.org, https://diversepoweredbrands.com Instagram: @womenofthevineandspirits @diversepoweredbrands LinkedIn: https://www.linkedin.com/company/women-of-the-vine/ https://www.linkedin.com/company/diverse-powered-brands/ Facebook: https://www.facebook.com/womenofthevine365/?ref=bookmarks ; https://www.facebook.com/diversepoweredbrands/ About today’s Host: Cynthia Chaplin is a VIA certified Italian Wine Ambassador, a professional sommelier with FIS and the WSA, a member of Le Donne del Vino, and a Professor of Italian wine and culture. Born in the USA, she’s lived in Europe since 1990. Italian wine, in particular rosé, is her passion. Cynthia is a wine writer, a judge at international wine and sake competitions, she consults with restaurants and enotecas developing comprehensive wine lists and food pairings, and she advises clients who want to curate an Italian wine collection. Connect: Facebook: Italian Wines in English Instagram: kiss_my_glassx Linkedin: www.linkedin.com/in/cynthia-chaplin-190647179/
4 Sep 202450min
Ep. 2078 Gianni Zucchetto of Ruggeri Winery | Wine, Food & Travel With Marc Millon
Welcome to episode 2078 of the Italian Wine Podcast, Wine, Food & Travel With Marc Millon. Today, he is interviewing Gianni Zucchetto of Ruggeri Winery More about today’s guest: Gianni Zucchetto is the Export Manager for Ruggeri winery, one of the leading quality Prosecco Producers in Valdobbiadene. Born in London - UK, he moved to Valdobbiadene with his family at an early age and after his studies in Languages & Translation, he immediately started working in the wine industry. He now has 15 years’ experience in different wineries while covering many different roles. He obtained his FISAR Sommelier Certification in 2021 hand has been following Ruggeri’s 50+ Export Markets since early 2023. Connect: Website: www.ruggeri.it Instagram: https://www.instagram.com/ruggeriproseccovaldobbiadene/ LinkedIn: https://www.linkedin.com/company/ruggeri-prosecco-valdobbiadene/mycompany/ Facebook: https://www.facebook.com/ruggeriprosecco/ More about the host Marc Millon: Marc Millon, VIA Italian Wine Ambassador 2021, has been travelling, eating, drinking, learning and writing about wine, food and travel for nearly 40 years. Born in Mexico, with a mother from Hawaii via Korea and an anthropologist father from New York via Paris, he was weaned on exotic and delicious foods. Marc and his photographer wife Kim are the authors of 14 books including a pioneering series of illustrated wine-food-travel books: The Wine Roads of Europe, The Wine Roads of France, The Wine Roads of Italy (Premio Barbi Colombini), and The Wine Roads of Spain. Other titles include The Wine and Food of Europe, The Food Lovers’ Companion Italy, The Food Lovers’ Companion France, Wine, a global history. Marc regularly lectures and hosts gastronomic cultural tours to Italy and France with Martin Randall Travel, the UK’s leading cultural travel specialist. He is soon to begin a regular series on Italian Wine Podcast, ‘Wine, food and travel with Marc Millon’. When not on the road Marc lives on the River Exe in Devon, England Connect: quaypress.uk/ marcmillon.co.uk vino.co.uk quaypress.com LinkedIn: linkedin.com/in/marc-millon-50868624 Twitter: @Marc_Millon _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for listening! - This show is all about food and wine pairings, and traveling through Italy with Marc. Join his food, wine and cultural journey!
3 Sep 202430min
Ep. 2077 Jessica Dupuy interviews James Tidwell | TexSom 2024
Welcome to Episode 2077, in which Jessica Dupuy interview James Tidwell live from TEXSOM 2024! This episode Jessica interviews James Tidwell, writer, speaker, and educator, known for founding and producing the TEXSOM Conference and TEXSOM Awards. Join us as esteemed Wine Journalist, Jessica Dupuy will be interviewing top writers, journalists, sommeliers, and wine professionals at this renowned event. In this special series, Jessica will delve into the experiences and insights of key attendees, exploring career paths, challenges, and the latest trends in the wine industry. More about today’s guest : James Tidwell is a writer, speaker, and educator, known for founding and producing the TEXSOM Conference and TEXSOM Awards. He consulted on The World Atlas of Wine 8th Edition and the upcoming Oxford Companion to Wine update, contributes to the annual Hugh Johnson Pocket Wine Book, and serves on the editorial committee for the Classic Wine Library. He’s judged prestigious competitions, including the Wines of Portugal Challenge and Decanter World Wine Awards. His writing appears in World of Fine Wine and Lonely Planet. Recognized as a Rising Star Sommelier by StarChefs in 2007, WSET’s Outstanding Alumni in 2017, and a Wine Business Leader by Wine Business Monthly in 2021, Tidwell earned the Master Sommelier Diploma in 2009. He holds degrees from Louisiana State University and the Culinary Institute of America. Connect: Instagram: https://www.instagram.com/texsom/ Linktree: https://linktr.ee/texsom More about today’s host: Jessica Dupuy covers wine, spirits, and travel from Austin, Texas. She holds a Diploma with the Wine and Spirit Educational Trust, is a Certified Sommelier through the Court of Master Sommeliers, and a Certified Specialist of Wine and Spirits through the Society of Wine Educators. Dupuy’s work has appeared in Food & Wine, Wine Enthusiast, Imbibe, Texas Monthly, Forbes, SevenFifty Daily, GuildSomm, VinePair, and Southern Living. She recently published, The Wines of Southwest USA in addition to six regional cookbooks. She also co-hosts podcast, Another Bottle Down. Connect: Website: jessicadupuy.com Instagram: @jessicandupuy Twitter: @jessicandupuy _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!
2 Sep 202428min
Ep. 2076 Corvina, Corvinone by Andrea Eby | Italian Grape Geek
Welcome to Episode 2076 of the Italian Wine Podcast. In this Italian Grape Geek series we explore personal stories of travel and tasting with Italy’s must know grape varieties. In this episode, Andrea Eby geeks out on Corvina, Corvinone exploring the origins, history and characteristics of the grape, sharing personal connections with wines made from this variety. Chart your own course with My Italian Grape Geek Journal, your personal tasting companion to accompany the series. Support the show by donating at www.italianwinepodcast.com. Donate five euros or more and we’ll send you a copy of our latest book, My Italian Grape Geek Journal. Absolutely free! To get your free copy of My Italian Grape Geek Journal, click support us at www.italianwinepodcast.com or wherever you get your pods. More about today’s host: Italian Programs Director at the Wine Scholar Guild Andrea is the Director of Italian Wine Education at the Wine Scholars Guild and holds the title of Italian Wine Ambassador through Vinitaly International Academy. Andrea is a Sommelier Instructor with the Canadian Association of Professional Sommeliers (CAPS/ACSP) and a member of the CAPS National Education Committee. Andrea has also served as a member of the expert judging panels at the Decanter World Wine Awards, International Wine & Spirits Competition, International Wine Challenge, and Vinitaly 5StarWines & Wine Without Walls. Manitoba. Connect Instagram @sommymommy Twitter @andreaeby LinkedIn linkedin.com/in/andreaeby _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/
1 Sep 202420min
Ep. 2075 Karla Ravagnolo interviews Mihai Popescu | The Next Generation
Welcome to Episode 2075, where host Karla Ravagnolo interviews Mihai Popescu. In this episode, they share some tips on how to communicate and promote Italian wine to two distinct markets: Canada, very rich and filled, and Romania, which is now on the rise. More about today’s guest: Mihai Popescu Holding WSET Level 4 Diploma alongside a Bachelor's in Commerce from John Molson School of Business, Mihai Popescu judges at prestigious competitions Sélections Mondiales Canada ( largest in North America ) and Vinarium ( largest in Eastern Europe) , co-founded Salon des Vins Roumains, pioneering the first Romanian Wine Fair in North America. As a Sales & Product Placement Consultant at Brutus Wines, Mihai Popescu curates selections, manages sales for key Eastern-European wine brands and workshops. Recently certified as an Italian Wine Ambassador by Vinitaly International Academy, showcasing expertise in Italian wines, he is looking forward to share his knowledge with Italian wine lovers in his home country Romania. His background in B2B sales, marketing, and business development has allowed him to represent producers internationally at events like World Wine Meeting Chicago and La Grande Dégustation de Montréal. Connect: Facebook https://www.facebook.com/mihai.popescu/ Instagram https://www.instagram.com/mihai.wine/ LinkedIn https://www.linkedin.com/in/mihaipopescumtl/ Website : https://brutus-wine.squarespace.com More about the host: Born in the Dominican Republic, Karla Ravagnolo holds the WSET Level 3 Certificate and has an endless curiousity for all things wine and beverage. Her never-ending quest for knowledge has led her to multiple international beverage experiences in Italy, the USA and Japan. During her time at Colangelo & Partners, a New-York based wine PR agency, she recognized the challenges of conveying the cultural, geographical and historical value of Italian wine to an international and inter-generational audience. Her goal has always been to make wine more approachable and inclusive, through sharing authentic experiences and making real interpersonal connections! Connect: https://www.linkedin.com/in/karlamassielravagnolo/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!
1 Sep 202428min
Ep. 2074 Marco Gandini Narrates Pt. 84 | Italian Wine Unplugged 2.0
Welcome to Episode 2074 –Part 84 of this fantastic wine book series in which Marco Gandini narrates the new Mamma Jumbo Shrimp Guide, Italian Wine Unplugged 2.0. Today, Marco narrates: Uvalino, Uva Longanesi, Uva Rara, Verdea, Verdeca, Verdello, Verdiso, Verduzzo Trevigiano Each week, Marco will provide some new quality edutainment, as he reads from the second edition of this wine geek smorgasbord. Italian Wine Unplugged 2.0, offers a comprehensive guide to the world of Italian wine and winemaking with contributions from Professor Attilio Scienza (including his groundbreaking research on the topic), has won the prestigious OIV - International Organisation of Vine and Wine Award 2023 in the Wines and Territories category. Get a copy on Amazon: https://amzn.eu/d/ajX2gwN To learn more visit: Website: www.mammajumboshrimp.com More about the Narrator: Marco Gandini is a Communications Manager at Vinitaly International, he also seems to love being a student since he is always studying and harnessing his brain! When he is not helping out with events in the office such as wine2wine, or helping out the social media department, he can be found in the Italian Wine Podcast booth, narrating this very very long book!!! _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Remember to follow us so that you won't miss an episode of this very awesome set of narrations!
31 Aug 202410min
