Spikes Excitement Talk #43 with Lucy Jameson

Spikes Excitement Talk #43 with Lucy Jameson

In this episode of Spikes Excitement Talks, Gordon sits down with the brilliant Lucy Jameson—strategist, agency founder, and one of the most respected voices in the industry. Lucy shares how she stumbled into advertising simply because it started with an “A” in the Oxford career guide, and how that serendipitous choice turned into a lifelong passion and career.

From her early days at the legendary BMP (later DDB), learning under industry greats to becoming Head of Planning at an unusually young age, Lucy reflects on what it means to truly care about the work—and how that mindset led her all the way to Global CSO at DDB.

She opens up about the highs and lows of leadership, the art of winning pitches, and why she believes great strategy is about building brands that deserve to exist.

Lucy also shares how her creative partnership with Nils Leonard sparked a bold leap: founding Uncommon London to do exactly that—create brands people genuinely care about.

From econometrics to emotion, from spray-on safety paint to brand purpose, this is a conversation packed with insight, wit, and rare honesty about what it really takes to shape work that matters.

Tune in for an inspiring journey through creativity, resilience, and the power of building things that matter.

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Spikes Excitement Talk #179 with Burcu Sahin

Spikes Excitement Talk #179 with Burcu Sahin

In this episode of Excitement Talks, Sandra Peat speaks with Burcu Sahin, Director of Global Marketing for Portfolio Strategic Initiatives at Mars, about a career driven by curiosity, culture and a de...

27 Apr 13min

Spikes Excitement Talk #178 with Eugene Lee

Spikes Excitement Talk #178 with Eugene Lee

In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malays...

27 Apr 35min

Spikes Excitement Talk #177 with Florent Bondoux

Spikes Excitement Talk #177 with Florent Bondoux

In this episode, Gordon Euchler sits down with Florent Bondoux, Global Head of Digital, E-Commerce, Data & Analytics at Nestlé Health Science, to explore how AI is transforming health, commerce and th...

27 Apr 25min

Spikes Excitement Talk #176 with Mahabir Panigrahi

Spikes Excitement Talk #176 with Mahabir Panigrahi

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shapi...

21 Apr 23min

Spikes Excitement Talk #175 with Andrés Ruiz

Spikes Excitement Talk #175 with Andrés Ruiz

In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation...

21 Apr 30min

Spikes Excitement Talk #174 with Chris Fiorillo

Spikes Excitement Talk #174 with Chris Fiorillo

In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career...

21 Apr 23min

Spikes Excitement Talk #173 with Ciaran McCarthy

Spikes Excitement Talk #173 with Ciaran McCarthy

In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a profes...

15 Apr 31min

Spikes Excitement Talk #172 with Mélanie Brinbaum

Spikes Excitement Talk #172 with Mélanie Brinbaum

In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, ...

15 Apr 21min

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