1405 || manufacturing consent

This month's patreon episode is about: Raw milk, Instagram Face, and Manufactured Consent: The relationship between the rise in homogeny, purity culture, and conservatism; and how we can reclaim our agency. The culture of “anti-cringe”, leads to a fear of standing out, which pushes us towards not just one type of look, but one type of ideology as well.

This pipeline, which mass-produces conformity, is exactly what authoritarian systems crave. Purity politics and rising conservatism aren’t just eroding individuality—they’re manufacturing consent for control. When we dress, look, crave, and think the same, we become self-policing agents of the authoritarian state. They don’t need to enforce rules; we do it for them. And when we do the work for them, we become much easier to control.

“THE MASS MEDIA SERVE AS A SYSTEM FOR COMMUNICATING messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda.”

These 5 filters (ownership, revenue, sourcing, flak, and fear) ensure that the media marginalizes alternative viewpoints and reinforces the status quo and though they were talking about television media, news, advertisements, and movies, much of the same implications can be applied to the media we consume on the internet. In a lot of ways, the internet didn’t just continue the propaganda model—it optimized it.

Edward S. Herman + Noam Chomsky's Manufacturing Consent: https://chomsky.info/consent02/

Wiki for Manufacturing Consent: https://en.wikipedia.org/wiki/Manufacturing_Consent

Buy the book: https://www.penguinrandomhouse.com/books/78912/manufacturing-consent-by-edward-s-herman-and-noam-chomsky/

Olivia Petter's article: Are we all going to end up with the same face? https://www.the-independent.com/life-style/beauty-features-same-face-instagram-b2534111.html

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