How to Tell Your Brand Story, from the Storytelling Master
Problem Solvers31 Mars 2025

How to Tell Your Brand Story, from the Storytelling Master

Donald Miller literally wrote the book on brand storytelling: It's called Building A StoryBrand, and it sold 1 million copies. He's just released an updated version. On this podcast, Don explains how to communicate your brand's value in a simple story. After that, I invite a few entrepreneurs to tell him about their brands — and he comes up with stories for them! It'll change the way you think about telling your story. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Solve the Problem, Win the Market

Solve the Problem, Win the Market

Michael Jacobson joined his uncle’s flower shop to help close it down.  Instead, he uncovered industry-wide problems like outdated tech, inefficient supply chains, and reliance on costly middlemen. By...

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Is "Being A Jerk" Good For Business?

Is "Being A Jerk" Good For Business?

The myth of the genius jerk founder has shaped startup culture for decades, but it’s wrong. Dr. Richard Hagberg and Tien Tzuo, co-authors of Founders Keepers, have the data to prove it. In this episod...

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How Eventbrite Found A New Customer Base

How Eventbrite Found A New Customer Base

Julia Hartz is the co-founder and CEO of Eventbrite, the platform built to help anyone host and sell tickets to an event. But after years in the business, Julia and her team realized something surpris...

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How TaskRabbit Solves for Endless Human Variables

How TaskRabbit Solves for Endless Human Variables

Ania Smith, CEO of TaskRabbit, has spent her career building marketplace businesses. She shares the operational challenges of matching people who need tasks done with people who can do them and how Ta...

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How to Turn Fear Into a Superpower

How to Turn Fear Into a Superpower

Eynat Guez, co-founder and CEO of Papaya Global, shares how a single contract clause nearly bankrupted her first company and why confronting that worst-case scenario changed everything. Instead of pan...

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They Turn Video Games Into Movies & TV — Here's How

They Turn Video Games Into Movies & TV — Here's How

How does an old video game get reborn as a modern entertainment behemoth? Just ask the producers behind Sonic the Hedgehog, Tomb Raider, and more. Their names are Dmitri M. Johnson and Mike Goldberg, ...

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How Sonic Drive-In Solved Its Identity Crisis With Two Guys

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Mille...

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 Why Many Companies Fail, and How to Avoid It

Why Many Companies Fail, and How to Avoid It

Do you want to learn to predict what your competitors will do next and prepare for it? Arjan Singh, author of Competitive Success: Building Winning Strategies with Corporate War Games, joins the show ...

30 Juni 202535min

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