Build community like a boss with Helen Morrison, CMO @ Frownies

Build community like a boss with Helen Morrison, CMO @ Frownies

‍Don't let the name fool you: Frownies, the miracle wrinkle patch, has delivered cheese-worthy results for over 100 years. Helen Morrison, Frownie's Chief Marketing Unicorn, has breathed new life into the family-owned brand thanks to her best-in-class organic social media approach. The secret? She prioritizes building a true community around her audience's shared goal – not just to sell product.

Can't-miss moments for this episode include: how brands can win the trust of their target, key do's and don'ts for building a community on social, and how your brand can sustain success for over a century.

What you'll learn in this episode:

  • How to scale a smaller business and remain authentic

  • Ways to show your audience you truly care about them on social

  • Steps to building a community on social

  • How Frownies is targeting the increasing number of men investing in skincare

  • The moment Frownies went viral and what happened

  • The secret to keeping a brand relevant for over 100 years

  • How CMOs can make a big impact with a smaller marketing budget

  • The perks and oddities of working with family



Resources:

  • Learn more about Frownies on their website

  • Join the Frownies community on Instagram

  • See Frownies on TikTok

  • Connect with Helen on LinkedIn

  • Message her on her personal Instagram

  • See Helen's latest beauty obsession: Anastasia's facial massage methods on Instagram

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(42)

The questions every winning pitch must answer with presentation coach Ben Levy

The questions every winning pitch must answer with presentation coach Ben Levy

Like most creatives in ad land, Ben was taught how to make great work, not how to sell it. He let his work "speak for itself" until he realized that great ideas don't win unless they've got a great pi...

2 Juni 35min

What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer   Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's ...

5 Maj 50min

What it really means to #OwnIt with Christy & Whit Hiler, Owners of Cornett

What it really means to #OwnIt with Christy & Whit Hiler, Owners of Cornett

Christy and Whit Hiler are the powerhouse duo driving huge growth for Cornett, the nationally acclaimed, independent ad agency based in Lexington, Kentucky.    Since becoming Cornett's owner in 2020, ...

16 Apr 30min

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US   Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping cul...

7 Apr 29min

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off, Founder and CEO of LERMA/   Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the yea...

3 Mars 38min

How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

For the Super Bowl edition of Question Everything, we caught up with former NFL linebacker, now investor and entrepreneur, Dhani Jones. After founding two creative agencies, advising several startups,...

3 Feb 43min

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group

How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group    Robin and Steve Boehler have seen the good, bad, and ugly in countless pitches for culture-shaping brands l...

20 Jan 43min

The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

What CMOs need to know about Gen Alpha with Mintel's Director of Consumer Trends, Diana Kelter     Diana Kelter, Mintel's Director of Consumer Trends, is always one step ahead of where consumer behavi...

6 Jan 46min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
svd-tech-brief
rss-borsens-finest
uppgang-och-fall
avanzapodden
dynastin
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
lastbilspodden
fill-or-kill
rss-dagen-med-di
borsmorgon
rss-dominoeffekten
rikatillsammans-om-privatekonomi-rikedom-i-livet
kapitalet-en-podd-om-ekonomi
montrosepodden
rss-svart-marknad
tabberaset