Evergreen Content: Should You, Would You and Will You?

Evergreen Content: Should You, Would You and Will You?

There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads.

Are you tired of the relentless content creation treadmill? Ever wonder if there’s a better way to keep your marketing engine running without chaining yourself to your desk? Enter my not so secret weapon:: evergreen content.

Today, we're exploring the ins and outs of evergreen content—your secret weapon for consistent sales and a relaxed marketing schedule.

In this episode, we dive into:

  • The compelling reasons to adopt evergreen content
  • The hidden risks of going all-in on evergreen
  • Strategies to balance evergreen with the fresh stuff
  • Smart ways to leverage evergreen content during your off times
  • Tips for keeping your evergreen content fresh and effective

Join me as we work through how to make your content work smarter, not harder, and how to strategically use evergreen content to free up your time while keeping your audience engaged. Let’s get your content to stick around, —long after it’s posted.

Because really - is there ANYTHING more satisfying than not being online AND still getting those leads from your content?

I think not!

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

Avsnitt(52)

Get more sales from your sales page

Get more sales from your sales page

Today, we’re diving into a topic that can feel a little intimidating, even for the most experienced business owners—sales pages. If the idea of writing one makes you break out in a cold sweat, you’re ...

27 Feb 202555min

Why I'm Digging In Deep To Substack

Why I'm Digging In Deep To Substack

Shifting from LinkedIn to Substack: Why I’m Making the MoveI’ve been rethinking where I put my energy when it comes to content creation. For a long time, LinkedIn has been a big part of my strategy—it...

20 Feb 202519min

Marketing psychology: Hitting them where they care with audience schemas

Marketing psychology: Hitting them where they care with audience schemas

Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it. That might be ...

13 Feb 202518min

Getting Sales from an Email Sequence with Tiffany Bartlett

Getting Sales from an Email Sequence with Tiffany Bartlett

We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes ot say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing...

6 Feb 202555min

Breaking Through The Content Paralysis Block - Simple Steps to Get Unstuck

Breaking Through The Content Paralysis Block - Simple Steps to Get Unstuck

Ever sat staring at a blank screen, knowing you need to create content but feeling completely stuck? Content paralysis is real, and it can feel overwhelming when you’re unsure how to begin. But here’s...

6 Feb 202517min

The IKEA Effect – How to Use It to Boost Customer Loyalty

The IKEA Effect – How to Use It to Boost Customer Loyalty

Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more becau...

6 Feb 202520min

Confident Content: What Lifestyle is Your Marketing Growing For You?

Confident Content: What Lifestyle is Your Marketing Growing For You?

Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about...

10 Okt 202420min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
badfluence
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
tabberaset
24fragor
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon