Build Your Copywriting Business2 Apr 2025

If Not Now, When? A Deep Dive Into Decision Making (Episode 223)

You’ve probably heard the saying, “The best time to plant a tree was 20 years ago. The next best time is today.”

And that’s never been more true with anything worthwhile in life:

Saving for retirement
Improve your health
Restart a friendship
And, yes, changing careers

In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, “If not now, when?”

Turns out, we often have very good answers to that question.

I’ll do it when my kids graduate high school.

I’ll do it when my bank account hits $2,000.

I’ll do it next month, once this current project is out of the way.

Any of these sound familiar?

We all do it. Kate and I are sharing limitations we’ve placed on ourselves—and how we’ve started to get real with our actual priorities.

Here’s the thing: the difference between people who achieve their goals and those who don’t is the people who achieve their goals start.

They may spend 15 minutes a day working toward their goal when they want to spend 2 hours. But the point is, they take action—even if it’s the tiniest action.

Because it’s never too late to start. But it’s always too late to wait.

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Mentioned in the Episode

Ep. 158: Set Your Future Self Up for Success Right Now

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