752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google’s strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search.

With a strong research effort of the last two years, our guests dissect Google's attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carousel and the decoupling of the Local Pack from Google Maps. Despite these efforts, user behavior tells a different story—one where Google's new features are largely ignored. It seems the Local Pack is still the go-to destination for users, regardless of these new additions.

Meanwhile, the episode exposes an intriguing juxtaposition in the hotels vertical, where booking.com emerges as a formidable player through ad dominance, highlighting a complex dance between market giants. This scenario sparks a discussion on whether Google's self-preferencing tendencies are truly being curtailed or simply rebranded.

Join us as we explore how Google's “play nice” strategies may just be a façade amidst ongoing DOJ antitrust pressure. Could this pave a path for diversified regional strategies and fresh opportunities in the digital marketing sphere?

Let us know your thoughts of the show at https://ratethispodcast.com/EDGE

Key Segments:

[00:02:01] SEO News from the EDGE Highlig

[00:04:40] Introducing NearMedia: Mike Bluementhal, Greg Sterling, and David Mihm

[00:08:03]  What is the Digital Marketing Act?

[00:08:59] Article 65 of the DMA Applies to the Regulation of Search

[00:11:37] EDGE of the Web Title Sponsor: Site Strategics

[00:13:34]  What has Google Done to Comply with the DMA?

[00:16:21]  Google Rewriting History with Multiple Local Packs

[00:18:13]  Was This Done to Address American Antitrust Concerns?

[00:20:06]  Will the Election Change the Antitrust Enforcement?

[00:24:23]  EDGE of The Web Sponsor: InLinks

[00:26:31]  The DMA is not Prescriptive, But Setting Operational Parameters

[00:28:10]  Major Research Since 2023 on User Behavior

[00:30:23]   Google has a Self-Interest to Show You the Last Click

[00:32:42]  EDGE of The Web Sponsor: Wix Studio

[00:35:14]  What was the Most Surprising Findings? Guess....

 [00:38:15]  In Summary: A Bad Faith Argument on Google's Part

Thanks to Our Sponsors!

Site Strategics: https://edgeofthewebradio.com/site

InLinks: https://edgeofthewebradio.com/inlinks

Wix: https://edgeofthewebradio.com/wixstudio

Follow Our Guests:

Mike Bluementhal:

X: @mblumenthal

LinkedIn: https://www.linkedin.com/in/mblumenthal/

BlueSky: @mikeblumenthal.bsky.social

Greg Sterling:

LinkedIn: https://www.linkedin.com/in/gregsterling/

David Mihm:

LinkedIn: https://linkedin.com/in/davidmihm

Resources

https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/

https://www.nearmedia.co/dma/google-dma-compliance-2025-03/

https://www.nearmedia.co/dma/eu-home-services-search-behavior/

https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/

https://www.nearmedia.co/eu-home-services-search-behavior/

Avsnitt(835)

The Return of the Google Dance – Show 19

The Return of the Google Dance – Show 19

The Industry’s Favorite SEO and Digital Marketing Podcast This year has been a big year with several big updates to the Google algorithm that many SEO agencies have said it is the return of the Google Dance. If you are confused by the updates, or if your website was affected […] The post The Return of the Google Dance – Show 19 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

12 Okt 201258min

Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18

Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18

SEO Radio Podcast Episode 18 was spent talking about Google’s AuthorRank with a majority of the time was spent discussing an undercover study done by SEO MOZ to see if SEO Agencies are really knowledgeable in SEO. Did you miss our last episode? You can catch up by listening to […] The post Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

28 Sep 201258min

New Media Day with IU of Kokomo – Show 17

New Media Day with IU of Kokomo – Show 17

The Industry’s Favorite SEO and Digital Marketing Podcast Episode 17 was our New Media Day! We were joined in studio by Douglas Karr, from Marketing Tech Blog, and Kelly Services to discuss the latest topics in Internet Marketing. We were also glad to welcome students from the IU Kokomo New […] The post New Media Day with IU of Kokomo – Show 17 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Sep 201259min

Hidden Costs of Cheap SEO – Show 16

Hidden Costs of Cheap SEO – Show 16

The Industry’s Favorite SEO and Digital Marketing Podcast How good is your search engine optimization agency? Are the practicing cheap or black hat techniques on your website? If they are, your website could be harmed by the Google Penguin or Panda updates. This show we share the latest news in […] The post Hidden Costs of Cheap SEO – Show 16 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Sep 201259min

Social Media Analogies – Show 15

Social Media Analogies – Show 15

The Industry’s Favorite SEO and Digital Marketing Podcast This show we shared the latest news in internet marketing as well as some more SEO How To’s. We also spent a segment talking about some internet marketing analogies to help you understand the internet marketing concept better. Did you miss our […] The post Social Media Analogies – Show 15 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Sep 201259min

Mobile Web Sites & Mobile Search – Show 14

Mobile Web Sites & Mobile Search – Show 14

The Industry’s Favorite SEO and Digital Marketing Podcast Last show we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips to use when hiring an SEO Agency. This […] The post Mobile Web Sites & Mobile Search – Show 14 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

25 Aug 201259min

More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13

More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13

The Industry’s Favorite SEO and Digital Marketing Podcast For our 13th episode of Edge of the Web Radio, we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips […] The post More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Aug 201259min

Douglas Karr on Infographics | Local Links for Local Search – Show 12

Douglas Karr on Infographics | Local Links for Local Search – Show 12

The Industry’s Favorite SEO and Digital Marketing Podcast Do you struggle with blogging for your business website? Well, we decided to ask Douglas Karr to join the show to talk about the importance of blogging and infographics for your internet marketing efforts. Douglas Karr is the founder of DK New […] The post Douglas Karr on Infographics | Local Links for Local Search – Show 12 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Aug 201259min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
svd-ledarredaktionen
rss-borsens-finest
uppgang-och-fall
avanzapodden
lastbilspodden
rss-dagen-med-di
fill-or-kill
affarsvarlden
rss-kort-lang-analyspodden-fran-di
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
kapitalet-en-podd-om-ekonomi
dynastin
market-makers
borslunch-2
rss-inga-dumma-fragor-om-pengar