#39 Our first native Chinese guest's view on flexpats, foreign brands and marketing
China Flexpat13 Feb 2021

#39 Our first native Chinese guest's view on flexpats, foreign brands and marketing

Miro Li is a native Chinese and has been living in Hong Kong for a decade, now living in Shenzhen. In 2017, Miro founded Double V., a consulting company helping overseas brands enter the China market. In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for foreign industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing. In this episode, Miro shares her native Chinese perspective on foreign brands trying to enter the Chinese market a well as foreigners trying to work in China.

This is what you'll learn:

  • Misconceptions foreign brands have when entering China
  • Where flexpats can add the most value
  • Why China’s generation Z is the key for your branding
  • Why China is not one whole market
  • Foreigner vs. Returned Oversea Chinese
  • How to immerse yourself in Chinese culture

Connect with Miro on LinkedIn:

https://www.linkedin.com/in/miroli/

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