Justin Park: Inside Betty’s Strategy to Succeed in Casino Gaming

🎙 Podcast with Michael Pedersen and Ulrich Gilot, Head of Media at Betsson The media landscape is constantly evolving. What are the opportunities for 2023 and how do you take advantage of them? As we are soon to enter a world without 3rd party cookies, what is the current state of the industry and what is the next best alternative? Lastly, we touch on ChatGPT and how this will affect the marketing discipline within iGaming Timestamps: 00:00 - Sponsorship segment 00:24 - Introduction 01:00 - Ulrich Gilot's background and history 13:50 - Definition of marketing and use of the 4 Ps 19:40 - Definition of media and its use cases in iGaming 26:00 - Can SMO and marketing professionals be as productive as they were two years ago? 37:20 - The impact of the loss of third-party cookies 55:10 - Rich media and how to effectively utilize it 01:07:30 - Do iGaming companies utilize Chat GPT and other AI tools? ABOUT ULRICH GILOT: Ulrich Gilot joined Betsson Group as Head of Media in 2020 with the goal to fulfil the group’s ambition to drive media performance across key markets. His debut on the media agency and creative agency side in New York forged his interest in user experience. Ever since, he has worked across multiple markets leading media strategies in various industries for brands such as Nestle, Disney, CapitalOne, IBM, Pfizer and the Belgian National Lottery. Ulrich’s knack is to build tailor-made media solutions that respond to both single markets and global business ambitions in close partnerships with media agencies while focusing on data and marketing technology. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

3 Apr 20231h 28min

- William Hill escapes UK licence suspension with record £19.2m settlement - Super Bowl tickets and private jets: Pay package for DraftKings CEO soars 238% to $48m - Can AI be trusted? Tech leaders call for a halt to “out-of-control” development race as fears rise - Sportradar and Snapchat join forces to target sports bettors on behalf of operators The iGaming NEXT Weekly News roundup is a weekly live stream held every Thursday at 3PM CET across all of our social media platforms. These sessions, hosted by Jake Evans & Conor Mulheir with occasional guests present the latest news in iGaming along with a deep dive into each topic. All listeners are invited to share their opinions and ask questions, making this a great way to catch up and dig deeper into the latest iGaming news

3 Apr 202351min

- Gambling Commission slaps Kindred Group with £7m fine - Evolution fined as Pennsylvania regulator clamps down on iGaming - Betr deviates from microbetting strategy with core markets launch in time for March Madness -Betr’s Joey Levy on first state launch and future plans for the platform The iGaming NEXT Weekly News roundup is a weekly live stream held every Thursday at 3PM CET across all of our social media platforms. These sessions, hosted by Jake Evans & Conor Mulheir with occasional guests present the latest news in iGaming along with a deep dive into each topic. All listeners are invited to share their opinions and ask questions, making this a great way to catch up and dig deeper into the latest iGaming news

23 Mars 202356min

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

23 Mars 202357min

🎙 Podcast #1 with Bill Pascrell III and Joseph P. Addabbo Jr, New York Senator Inaugural Podcast with NY State Senator Joe Addabbo. Discussing the latest gaming developments in the Empire State. Timestamps: 00:00 - Intro 00:24 - Introduction to the Senator 02:00 - iGaming, fixed horse racing, tax issues 05:40 - How long is it going to take to open NYC to iGaming? 09:23 - Why and how does legislation work for iGaming in the US? 12:36 - Pros & cons of legalizing iGaming in NYC 15:25 - The Downstate 3 casino license process 21:20 - Why & how the Senator got involved in iGaming 24:20 - What the iGaming industry needs to do better to speed up legalization in NYC ABOUT Joseph P. Addabbo Jr: Elected to the New York State Senate in 2008 after serving seven years in the New York City Council, State Senator Joseph P. Addabbo, Jr. continues to proudly carry on the public service tradition of his father, Congressman Joseph P. Addabbo, Sr., who served 13 terms in the United States House of Representatives from 1960 to 1986. A lifelong resident of Queens, Senator Joe Addabbo represents the 15th Senatorial District encompassing the communities – in whole or in part – of Forest Hills, Glendale, Howard Beach, Kew Gardens, Maspeth, Middle Village, Ozone Park, Rego Park, Richmond Hill, South Ozone Park, Woodhaven, and Woodside. In the State Senate, Joe has continued to make constituent service a priority, just as he did as a representative of the 32nd New York City Council District, where he secured millions of dollars for infrastructure improvements, school technology, and senior and youth services. Through his Senate offices, Joe and his staff have assisted thousands of constituents with problems involving housing, health, transportation, taxes, public safety and many other issues, including efforts to aid local residents whose lives were so deeply affected by Hurricane Sandy in late October of 2012 and the Covid-19 pandemic. As a member of the Senate Bipartisan Task Force on Hurricane Sandy, Joe worked to help his community recover and rebuild from the devastating storm. As a member of the Senate, Joe is deeply concerned with the welfare of New Yorkers in all stages and walks of life. His legislative record, which includes bills he has introduced and supported, reflects Joe’s commitment to fighting on behalf of children, the elderly, families, working people, consumers and veterans. He has also devoted himself to efforts to protect the environment, create new jobs and economic opportunities for small businesses, provide tax relief for state residents, and improve transparency and accountability in New York’s government. _____ This episode of the iGaming NEXT Podcast is hosted by Bill Pascrell III, Princeton Public Affairs Group Inc, and is brought to you by: Pragmatic Solutions. – Leading iGaming platform technology.

22 Mars 202326min

- The trio is back- welcome Jake Evans, Conor Mulheir & Nico Jansen! - Why was “domestic darling” Parimatch shut down by Ukraine’s gambling sanctions? - OpenAI’s ChatGPT 4 is here and it’s ready to cook up a storm (literally) - German gambling regulator issues first ever fine to licensed operator for advertising breaches - US banking sector in turmoil as three banks close in one week The iGaming NEXT Weekly News roundup is a weekly live stream held every Thursday at 3PM CET across all of our social media platforms. These sessions, hosted by Jake Evans & Conor Mulheir with occasional guests present the latest news in iGaming along with a deep dive into each topic. All listeners are invited to share their opinions and ask questions, making this a great way to catch up and dig deeper into the latest iGaming news

16 Mars 202353min

🎙 Podcast #133 with Pierre Lindh and Martin Collins, Director of Sales & Business Development at GIG In this episode of iGaming Next podcast Pierre and Martin Collins have a deep dive into GIG. Martin discusses the impressive growth of GIG, with a 10x market cap increase in just three years. The conversation also covers the future splitting of GIG into two separate companies, as well as the acquisition of Sportnco. Martin also delves into the opportunities available for GIG in North America and how to approach Tier-1 operators. The episode concludes with a discussion on the macroeconomic view and what the return of Robin means for GIG, followed by speculation on what's next for the company. Timestamps: 00:00 - Intro 00:24 - 10x market cap for GIG in 3 years 10:00 - GIG splitting into two different companies and why 21:25 - The acquisition of Sportnco 24:54 - Opportunity in North America for GIG 33:38 - Tier 1 operators and how to approach them 37:15 - Macroeconomic view, soft landing or recession 40:55 - Robin is back, what it means 44:46 - What comes next for GIG ABOUT MARTIN COLLINS: With two decades of experience delivering and executing commercial strategies within digital markets, Martin can help drive positive performance across an organization, as well as identify new business opportunities. Data-driven at heart, martin truly empowers organization to perform, consistently driving revenue and growth. _____ This episode of the iGaming NEXT Podcast is hosted by Pierre Lindh, Co-Founder/MD at iGaming NEXT and is brought to you by: Pragmatic Solutions. – Leading iGaming platform technology.

14 Mars 202350min

🎙 Podcast #132 Pierre Lindh and Dylan Slaney, Executive Vice President & CEO at Light & Wonder Pierre and Dylan delve into the Q1 report on iGaming from the perspective of industry experts. The discussion then turns toward the expectations of Authentic Gaming in North America and Light & Wonder's key markets. Dylan discusses the GGR and how it looks outside of the US and predicts what the US market will look like in the next 5 years. They also debate the differences between land-based and online gambling. The conversation then shifts to Light & Wonder's targets of growth. The video concludes with predictions for the future of the industry. Timestamps: 00:00 - Intro 00:23 - Q1 report from the iGaming perspective 04:32 - Expectations of Authentic Gaming in North America 09:14 - Light & Wonder's key markets 15:00 - GGR and how it looks outside of the US 20:48 - Predictions for the US market in 5 years 24:03 - Land-based vs. online gambling 27:43 - Is the North American market facing the same challenges as Europe? 33:04 - Light & Wonder's targets for growth 40:11 - The competitive element in Light & Wonder and some predictions. ABOUT DYLAN SLANEY: As CEO of iGaming Dylan leads strategic growth plans for the iGaming business across our global digital markets, overseeing product and game development, operations and sales of the iGaming ecosystem and games. Dylan joined in Oct 2017 and under his leadership our iGaming business has seen year-on-year record growth, and a series of successful and highly strategic studio acquisitions, including the launch into live casino. Dylan joined Light & Wonder from dunnhumby, a world-leading data science business where he held a variety of senior commercial and product roles. With more than 15+ years of experience spanning media, data and analytics, product & consulting, gained from outside the Gaming industry, Dylan continues to drive the agenda on enriching customer and player experiences through data-driven insight. _____ This episode of the iGaming NEXT Podcast is hosted by Pierre Lindh, Co-Founder/MD at iGaming NEXT and is brought to you by: Pragmatic Solutions. – Leading iGaming platform technology.

10 Mars 202345min