Justin Park: Inside Betty’s Strategy to Succeed in Casino Gaming

Justin Park: Inside Betty’s Strategy to Succeed in Casino Gaming

🎙 NEXT.io Podcast #231 with Justin Park, CEO & Co-Founder of Betty.

How do you build a successful casino gaming brand in a highly competitive market? Justin Park, CEO & Co-Founder of Betty, shares his insights on launching and scaling a challenger brand in the regulated iGaming space.

⏰ Timestamps:

00:00 - Introduction

00:46 - Sponsors

02:06 - Welcoming Justin Park

06:09 - Betty Initials: startup journey & early ventures

12:19 - Raising capital: relationships vs. pitch decks

16:38 - Betty's business model: online casino

18:09 - Understanding personas: slots vs. table players

22:23 - How Betty stands out: brand differentiation

24:55 - Ontario: a strategic launch market

26:43 - Net revenue growth & success

29:15 - Transparency & publishing results publicly

33:12 - The McDonald's of iGaming franchise approach

36:52 - Market expansion strategy

39:00 - What it takes to be a founder

41:07 - Scaling challenges & leadership growth

43:11 - Book recommendations: Rockefeller & Andy Warhol

45:35 - Where Betty will be in 3 years


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YouTube: https://www.youtube.com/@nextdotio/podcasts


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✩ Website - https://next.io/


This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/

Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/

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#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

Manuel started in the gambling industry with BetBrain in 2005 in Bucharest, before relocating to London in 2008 to join Unibet. Manuel held roles focused on Central and Eastern Europe until 2012 when he moved on to the Head of Digial Marketing role and later Brand Marketing Director. In 2018, Manuel moved to New York to start Kindred’s operations in the US. Manuel holds a BSc in International Business at Bucharest University of Economic studies and more recently completed an Executive Management Program at Yale School of Management.

21 Dec 202049min

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

Phil Pearson is the Head of white labels and sales for iGaming Group and iGaming Platform, who specialise in a fully managed casino solution for MGA or curacao based operations. With a cutting edge back office, gamification, over 6000 games and counting, and fully managed CS and payment solutions, they are leading the market moving into 2021. Not one to shy away from controversy Phil is very outspoken on LinkedIn and other platforms, pushing for a fairer and more open igaming community. Outside of work Phil enjoys NFL, visiting as many random and remote holiday destinations as possible, and has 22 rubber ducks in a pool.

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#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

From establishing his first venture capital firm in 2017, Tim Heath continues to draw upon two decades of experience within the iGaming and emerging technology industries. He was an early adopter of Bitcoin in 2013 and is also the founder and CEO of the Coingaming Group, which operates the leading, globally recognised, crypto gaming brands, Bitcasino.io and Sportsbet.io. He orchestrated the Sportsbet.io principal sponsorship of the English Premier League team Watford FC, which included placing a Bitcoin logo on their shirt sleeve which was seen by billions of people during the 2019/20 EPL Season. Tim specialises in transforming ideas into successful businesses and with over $200m+ assets under management has a keen interest in Fintech and Blockchain focused disruptive ventures. His latest investment is in an app called coins.io, which is a decentralised wallet, utilising the lightning network and sitting on top of a layer of connected banks and super nodes around the world to take crypto to the masses without them even realising.

9 Dec 20201h 31min

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

Soft2bet is pioneering the future of casino and sportsbook B2B platform supplier with an extensive portfolio comprising 30+ innovative brands; delivering top quality, gamified casino and sports betting content from some of the industry’s most prominent suppliers. Featuring over 5,000 of the best in slots, table games and live casino content from leading third-party developers and its own exclusive in-house team, Soft2bet’s customers keep on returning for more.

2 Dec 202048min

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the managing director of its flagship brand, betsson.com. In 2015 he became Betsson’s Chief Commercial Officer and was then made acting CEO in September 2017. Just three months later, he was appointed as CEO for Betsson Operations. Jesper holds a Master in International Business from EAE Business School (Barcelona) and a Bachelor in Marketing from BI Norwegian Business School (Oslo). Jesper is passionate about sports and gaming.

27 Nov 20201h 8min

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

Allan Stone is the CEO and Co-Founder of Intelitics. Intelitics’ igaming performance marketing and business intelligence saas platform provides Real-Time data in a clear and Accurate format, empowering operators to make agile, data-driven Decisions for informed media investing and customer acquisition to unlock hidden revenue and boost return on investment. When he’s not in the office Allan can be found spending time with his wife and three sons enjoying the outdoors, off-roading or catching a football game.

19 Nov 20201h 7min

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

Rickard Vikström has 15 years of experience in building steadily growing businesses. In 2008, he founded Stay Secure which became the largest anti-spam service in Sweden. The same year he co-founded Internet Vikings - a premium provider of hosting and related services with the focus on iGaming. As a founder and a member of the Board Rickard is also involved in Holm Security working with IT security and Wincher working with Google Analytics. Rickard believes in the key role of proactivity. Only those who are ready to deliver customers more than they expect can expect success and growth.

4 Nov 202058min

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

Head of Political Betting at GVC, which includes the Ladbrokes, Coral and Bwin brands. With particular expertise in US and UK politics, this will be the fourth Presidential election that he has headed up for Ladbrokes.

30 Okt 202033min

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