On Branding Podcast3 Nov 2020

Brand Naming Process with Rob Meyerson

What does it take to come up with better brand names?

⁠

In this episode, we'll be talking with Rob Meyerson about a fascinating topic which is brand naming process.

⁠

Topics: ⁠

✔️ Naming Brief

✔️ Generating Name Ideas

✔️ Shortlisting Name Candidates

✔️ Preliminary Trademark Screening

✔️ Naming Presentation

✔️ Full Legal Screening

✔️ Final Name Selection

Here's a little bit of an introduction to our guest in this episode.

Rob is a brand strategist and Founder of Heirloom, which is an independent brand strategy and identity firm. And prior to launching his own firm, he was a Global Head of Brand Architecture and naming at HP (Hewlett-Packard), and also held Strategy Director Roles at several leading international brand consulting firms.

He has written about brand strategy and brand naming for leading publications: such as TechCrunch, Business Insider, The Guardian, Venture Beat, and Branding Strategy Insider. And Rob also hosts How Brands are Built which is a popular branding podcast and blog. So, basically, Rob is a strategist with a strong focus on brand naming.

⁠---

Need help with branding?

➡️ Schedule your free 15-min call & get a quote

---

Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Mark Pollard and we talk about Brand Strategy Framework—Stay tuned! 🔔⁠

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(119)

Brand Positioning & Strategy for B2B with Linda Fanaras

In this episode, we discuss the importance of branding in B2B space. Follow Lina on LinkedIn and visit her website.

10 Mars 202514min

Your Guide to Brand Tracking with Jiri Boudal

In this episode, we discuss the importance of tracking your brand. Follow Jiri on LinkedIn and visit his website.

20 Feb 202515min

How To Use AI for Content Creation with Jonas Angleflod

In this episode, we dive into the process content creation using AI. Follow Jonas on LinkedIn and visit his website.

10 Feb 202513min

AI Marketing Made Simple with Russ Henneberry

On this pod, we walk about using AI for all things marketing. Follow Russ on LinkedIn, and visit his website.

4 Feb 202519min

Better Experiences, Better Brands with Allen Adamson

On this pod, we dive into Allen's latest book, 'Seeing the How,' which emphasizes the importance of focusing on experience disruption rather than product disruption.

28 Jan 202514min

Big Impact Branding for Small Projects with David Gaz

An interview with David Gaz In this episode, we discuss how to do branding for small business and startups to achieve big impact.

21 Jan 202511min

Building A Brand On Amazon with Yoni Kozminski

In this episode of the On Branding Podcast, I chat with Yoni Kozmiński. Yoni an expert in the e-commerce and Amazon ecosystems. We dive deep into the importance of branding for selling on Amazon. We...

13 Jan 202517min

Rebrand, Brand Refresh or Redesign with Lauren Bayne

In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert. They discuss the distinctions and strategies behind brand refreshes and rebran...

5 Sep 202415min