558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting the business while still working her day job and the lessons she’s learned about manufacturing, branding, and scaling a product-based business. Listen to Nathan and Dan discuss: - How Tori built a waitlist and used urgency to generate first-day sales - The viral Instagram moment that helped Sun & Daughter take off - The challenge of getting TGA approval for sunscreen and how she navigated regulations - The role of upsells and complementary products like hats and brushes in boosting revenue - The future of Sun & Daughter and plans for expansion beyond sunscreen And much more early stage business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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675: (Solo) The Money Mistake That's Quietly Killing Your Business

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674: From $800 to $250M Selling Women's Fashion | Demi Marchese

674: From $800 to $250M Selling Women's Fashion | Demi Marchese

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18 Juni 46min

673: (Solo) Your Next Team Member Might Not Be Human

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15 Juni 8min

672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty

672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty

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11 Juni 40min

671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years

671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years

Tori Gill was still cutting hair on weekends when she sold her first 20,000 sunscreens. A former hairdresser with two kids, no e-commerce background, and a product that took two years to develop, she ...

10 Juni 44min

670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours

670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours

I see it every single time. Great product. Solid branding. Ads running. And yet it won't scale. Conversions are flat, the economics don't work, and the founder is convinced it's the creative or the fu...

8 Juni 8min

669: They Built a Luxury Beauty Brand in Year One — With a Team of Two | Brunel

669: They Built a Luxury Beauty Brand in Year One — With a Team of Two | Brunel

A Victoria's Secret Angel and a Goldman Sachs investor built one of the most talked-about luxury body care launches in recent memory without raising a cent or paying a single influencer. Jasmine Too...

4 Juni 53min

668: (Solo) The One Marketing Concept Behind the Fastest Growing DTC Brands Right Now

668: (Solo) The One Marketing Concept Behind the Fastest Growing DTC Brands Right Now

Most founders think their product is different. But if your marketing sounds like everyone else's — better ingredients, better results, better formula — your customer hears nothing. Because when every...

1 Juni 9min

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