![[From IDEO Thinking] The Hidden Costs of Caregiving: Sierra Hillman](https://cdn.podme.com/podcast-images/580952FA0D1A9EF941042080A32AD968_small.jpg)
[From IDEO Thinking] The Hidden Costs of Caregiving: Sierra Hillman
Medical bills written in codes patients can't read. Homes that don't fit a wheelchair. A specialized bed that can run up to $15,000 and isn't covered by insurance. For the 24 million caregivers in the...
30 Sep 13min
How to Tell a Problem From a Situation: Seth Godin
IDEO has built a business around solving difficult problems. But problems and situations are not the same thing, argues Seth Godin. And correctly telling them apart is critical. Get it wrong, and you'...
22 Sep 51min
Insight Is an Epiphany, Not a Framework: Jane Fulton Suri
Jane Fulton Suri spent nearly four decades defining the craft of design research. She says it’s less about collecting information and more about changing how you see something. In this episode, IDEO C...
2 Sep 31min
How to Use AI as an Editor, Not a Writer: Ed White
Ed White has a rule he's tested on his own writing: hold yourself as the writer, and let AI be your editor. Ed is a Senior Design Director at IDEO's London studio, where he co-leads the firm's AI port...
18 Aug 46min
Storytelling for Entrepreneurs: Tom Kelley (Replay)
Storytelling isn't a nice-to-have for entrepreneurs. It's often the only asset you have before you have a brand, a product, or proof. In this episode, we talk with Tom Kelley, IDEO partner and co-auth...
12 Aug 33min
Building a Personal AI for the Messiness of Life: Sida Li
Most AI products today are built for work—a space with clear problems and established systems. One founder noticed a gap: personal life is messier, harder to systematize, and mostly left behind by the...
29 Juli 55min
Designing GenAI for the Emotional Side of Money: Johannes Seemann
Most personal financial tools are built to run the numbers and optimize towards a budget. While that works for some, most people experience money as a lived relationship that doesn’t neatly fit into a...
15 Juli 1h 3min
The Curious Leader's Edge in Uncertainty: Scott Shigeoka
We talk a lot about curiosity as a mindset. Scott Shigeoka lives it as a practice. Right now he’s driving a 25-foot purple van across the country, finding and documenting the stories of ordinary peopl...
2 Juli 1h 9min
