The brilliance of "Bluey" — and why parents love it, too | Sarina Petersen
TED Talks Daily5 Apr 2025

The brilliance of "Bluey" — and why parents love it, too | Sarina Petersen

"Bluey," the Australian children's show, is a global phenomenon. But how did a cartoon for kids become a smash hit with adults, too? Sarina Petersen, who studies social psychology, explains how "Bluey" keeps viewers of all ages hooked with a unique blend of humor, authenticity and nostalgia.

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