How CMOs Thrive in Times of Rapid Change with Emily Silver (Dick's Sporting Goods) | Live from Adobe Summit

Micky Onvural is the CEO of Bonobos, the largest clothing brand ever built on the web in the US. Bonobos was founded in 2007 and was acquired by Walmart in 2017. Micky joined Bonobos in 2016 as their CMO and was promoted to CEO in 2018.In this conversation, Micky talks about how she transitioned into her current role and how there is no guide to being a CEO. She dives into how she keeps her communications open with her entire staff and why she leads through positivity and vulnerability. Micky also shares insights on how she has been leading the apparel company through the pandemic and the great resignation. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Okt 202154min

Diversity, Equity, and Inclusion are three words that many brands and companies have been talking about a lot since the events of 2020, but DE&I has been around for more than just a couple of years. In this mini-series, Jim will be talking to marketers and executives about the ways they are promoting DE&I in their organization. Jim will talk to his guests about initiatives they are implementing in their company, how they are succeeding, and why DE&I is vital to their bottom line. The first episode of the DE&I mini-series will come out on Thursday of this week, and then every Monday on Apple Podcasts, Spotify, or wherever you listen to podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Okt 20211min

Heidi Cooley is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1.4 billion in sales and 13% growth. It's had even stronger growth so far in 2021—plus, a stock price that has nearly tripled in a year.In this conversation, Heidi talks about the strategies she and her team created to make Crocs one of the most popular footwear brands. Heidi explains how Crocs thinks about their partnerships, activations and how they connect with their consumers everywhere.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Okt 202156min

Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2B technologies in fields like technology, information systems, construction and electronics.In this conversation, Brian talks about what marketing is like for the 103-year-old company that is headquartered in Japan, where there is no direct Japanese translation for the term "marketing." He also talks about how Panasonic is playing the long game and is thinking about the next 100 years. Brian is also a podcaster and talks about the importance of having a company podcast to share insights and initiatives throughout the organization. You can listen to Panasonic's podcast The Big REthink on Apple Podcasts, Spotify or your favorite podcast app!Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Okt 202156min

Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers & Olay. In this conversation, Zena tells Jim about how her time working at a technology company helped her move faster at Kimberly-Clark. She also discusses how her team is measuring its brand's impact across the world and shares successful strategies for connecting to consumers with purpose.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Okt 202154min

Kim Caldbeck is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook.In this conversation, Kim talks about how Coursera connects with its learners and how her time at Facebook helped her scale Coursera. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Sep 20211h 1min

Deena Bahri is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valuation. Before joining StockX, Deena held marketing positions at Reebok, The Ladders.com, Gilt Groupe, Birchbox, Juicero, and Helix.In this episode, Deena discusses how StockX stays customer-centric and all the ways they listen to their consumers, fans, and employees on all levels. Deena also talks about StockX's roadmap from growing the business to growing the brand. This is a great episode about how brands can successfully scale while connecting with their users. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Sep 202151min

Michael Smith is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Michael was with several entertainment brands including CBS, Disney ABC Television, The Food Network, the Cooking Channel, and Scripps Networks Interactive.In this episode, Michael shares his insights on how to market a national media brand and why NPR is different from any of his previous organizations. Michael discusses how NPR is not only diversifying their talent, but also how his team is bringing their legacy audience along for the ride. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Sep 202148min