How CMOs Thrive in Times of Rapid Change with Emily Silver (Dick's Sporting Goods) | Live from Adobe Summit

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do?Suzanne talks to Jim about how she is educating the consumer about Wisconsin's award-winning cheeses. She also talks about how her team is interacting with consumers and how COVID-19 is making them more agile to best serve their customers. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Juni 202056min

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic.Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in their field for 30 min coaching and mentoring session. The list contains some of the best and brightest people in marketing, brand strategy, consumer insights, growth, and more!Sign Up To Donate Time:https://docs.google.com/forms/d/e/1FAIpQLSdG5pOYPhwMpLqD66N10CSeYKsOtDTTeZBML3b_dY680AgMaQ/viewformSign Up For Free Counseling & Advice:https://docs.google.com/spreadsheets/d/1KG8DYK1_V5rYE0QGLm5F_r-87HGKeeBTKr31DZgftp0/edit?usp=sharingSupport our sponsor Deloitte and experience their guidance on resiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Juni 202015min

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a special message in an effort to amplify the voice for change in lieu of our typical podcast format. The CMO Podcast will be back next week, in the meantime let’s create the change we desperately need.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Juni 20201min

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini. This episode was recorded the week of St. Patrick's day, during the early weeks of the COVID-19 pandemic. In this conversation, Jim talks to Erika about how her team of content creators is adjusting to working from home, why Barstool Sports is in a unique position as a media entity during these times, and more.Support our sponsor Deloitte and experience their guidance on resiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Juni 202015min

In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby."In this candid conversation, Greg shares with Jim why empathy and purpose are more important to brands than data points during these times. They chat about what personally drives Greg to create a healthy corporate culture for his team and the biggest failure of his career. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Maj 202057min

Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.” Kroger is now seen as an essential service (instead of just a grocery store) amid COVID-19. In this conversation, Jim asks Amanda what she has learned about marketing and brand building during a pandemic. Amanda also talks about how Kroger is doing their best to make sure that their stores' communities are well-fed and that their workforce stays safe.Lastly, during these challenging times, Amanda explains how Kroger is living up to its brand purpose and how this crisis will shape the future of grocery stores.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Maj 202031min

Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vineet oversees all of the marketing initiatives and during this pandemic, he and his teams around the globe are doing their share to help the people of the world. In this conversation, Vineet shares how Walgreens Boots Alliance is supporting frontline workers around the globe, and why creativity amongst brands is so prevalent today. Plus, how combining purpose with commerce is a major goal for Walgreens Boots Alliance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Maj 202054min

Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small business owners, offering cybersecurity solutions and much more. Raja shares how he thinks people will look back at this time in history and remember the brands that helped during this unprecedented moment. His goal for Mastercard is to be remembered for doing all they couls to help their consumers around the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Maj 202029min