The Basics of Growth Marketing: Engagement & Retention
The a16z Show6 Apr 2022

The Basics of Growth Marketing: Engagement & Retention

After achieving product-market fit and starting to gain users, how do startups then avoid the "leaky bucket" problem of losing users as quickly as they gained them? By focusing on user engagement and retention, startups can not only keep their hard-won customers but also ensure that each new cohort of users gets more and more value out of their product.

This episode is part two in a two-part series on the basics of growth. Featuring a16z general partners Andrew Chen (formerly of Uber and author of the book, The Cold Start Problem) and Jeff Jordan (formerly of OpenTable, eBay, Disney, and more), in conversation with Sonal Chokshi, the conversation goes deep on many aspects and nuances of engaging and retaining users: from how network effects come into play and if there is really a magic number or "aha" moment for a product to who are the power users and the power user curve for measuring, finding, and retaining those users.

For a deeper discussion on user acquisition, check out last week's episode, the first part of this series.

Stay Updated:

Find a16z on YouTube: YouTube

Find a16z on X

Find a16z on LinkedIn

Listen to the a16z Show on Spotify

Listen to the a16z Show on Apple Podcasts

Follow our host: https://twitter.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(1000)

Ben Horowitz and Balaji Srinivasan on Netscape and Network States

Ben Horowitz and Balaji Srinivasan on Netscape and Network States

Can a country be built from the internet up? Not as a metaphor or an online community, but as a system that replaces institutions we usually think of as fixed, money, law, and governance.In this conve...

28 Jan 42min

Healthcare 2026: AI Doctors, GLP-1s, and Insurance Defection

Healthcare 2026: AI Doctors, GLP-1s, and Insurance Defection

Out-of-Pocket is a healthcare education company founded by Nikhil Krishnan that helps people understand how healthcare works and how to navigate it in practice. In this episode, a16z investing partner...

27 Jan 1h 34min

The Hidden Economics Powering AI

The Hidden Economics Powering AI

In this episode, Jen Kha, Head of Investor Relations, and David George, General Partner, discuss how late-stage private markets are evolving as AI reshapes scale, capital intensity, and growth timelin...

26 Jan 1h 4min

How Mintlify Is Rebuilding Documentation for Coding Agents

How Mintlify Is Rebuilding Documentation for Coding Agents

Mintlify is a documentation platform built by cofounders Han Wang and Hahnbee Lee to help teams create and maintain developer docs. In this episode, Andreessen Horowitz general partners Jennifer Li an...

23 Jan 44min

Inferact: Building the Infrastructure That Runs Modern AI

Inferact: Building the Infrastructure That Runs Modern AI

Inferact is a new AI infrastructure company founded by the creators and core maintainers of vLLM. Its mission is to build a universal, open-source inference layer that makes large AI models faster, ch...

22 Jan 43min

Martin Casado on the Demand Forces Behind AI

Martin Casado on the Demand Forces Behind AI

In this feed drop from The Six Five Pod, a16z General Partner Martin Casado discusses how AI is changing infrastructure, software, and enterprise purchasing. He explains why current constraints are dr...

21 Jan 27min

From Code Search to AI Agents: Inside Sourcegraph's Transformation with CTO Beyang Liu

From Code Search to AI Agents: Inside Sourcegraph's Transformation with CTO Beyang Liu

Sourcegraph's CTO just revealed why 90% of his code now comes from agents—and why the Chinese models powering America's AI future should terrify Washington. While Silicon Valley obsesses over AGI apoc...

20 Jan 46min

The AI Opportunity That Goes Beyond Models

The AI Opportunity That Goes Beyond Models

The a16z AI Apps team outlines how they are thinking about the AI application cycle and why they believe it represents the largest and fastest product shift in software to date. The conversation place...

19 Jan 1h 10min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
svd-tech-brief
uppgang-och-fall
rss-svart-marknad
avanzapodden
dynastin
borsmorgon
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
24fragor
fill-or-kill
ekonomiekot-extra
lastbilspodden
rss-den-nya-ekonomin
tabberaset
rss-veckans-trade