Booze Made Me a Legend—Until It Made Me a Loser. Steal My Sobriety Playbook

Booze Made Me a Legend—Until It Made Me a Loser. Steal My Sobriety Playbook

Jason Rigby sits down with Ian Fee, a former high-flying entrepreneur whose life once revolved around alcohol—calling it his "superpower" for business and leadership. In this raw and riveting episode, Ian shares how his wild, booze-fueled days in the competitive finance world spiraled into chaos, costing him marriages, health, and nearly his family. Now sober since 2017, Ian reveals the gritty truth of his journey, from the darkest moments in rehab to losing 84 pounds and rebuilding his life with gratitude and vulnerability. This is a story of redemption, resilience, and real talk for anyone battling addiction or seeking a better version of themselves.


  1. Alcohol as a Superpower—and a Wrecking Ball

    • How Ian used booze as a social lubricant to grow his finance business and bond with teams.

    • The tipping point: When “work hard, play hard” turned into dysfunction and damage.

  2. The Darkest Hour at Shick Shadel

    • Ian’s brutal aversion therapy experience: Vomiting for hours and facing his lowest point.

    • The wake-up call: “Unless you’re right, nothing will be right.”

  3. Breaking the Generational Cycle

    • Growing up with social alcoholism—from his dad’s beer at age one to bartending at 13.

    • Becoming “the one” in his family to stop the pattern and lead with sobriety.

  4. Sobriety’s Surprises

    • Losing 84 pounds and reclaiming time: Life outside the drinking bubble.

    • The power of vulnerability: What his kids’ honest letters taught him about himself.

  5. Gratitude Over Entitlement

    • Why daily gratitude—down to coffee smells and bunny rabbits—keeps Ian grounded.

    • Advice for the sober curious: Stack small wins and ask, “Is booze helping or hurting?”


Title: Author, Entrepreneur, Sober Since 2017

Bio: Ian Fee turned his wild ride with alcohol into a powerful story of transformation. Once a leader in the cutthroat world of automotive finance, Ian’s life was a blur of happy hours, strip clubs, and 30-drink golf days—until it all crashed. Sober since 2017, he’s lost 84 pounds, rebuilt his family ties, and now inspires others through his book, Wild Ride to Sobriety: A Transformation from Oblivion, and his platform, MakeItGreat.me. Splitting time between Seattle, WA, and Phoenix, AZ, Ian’s all about gratitude, personal growth, and being “the one” to break cycles.


Synopsis: Ian Fee’s memoir strips bare his journey from alcoholism’s grip to a life of clarity and purpose. With raw stories, family letters, and photos, it’s a no-preach roadmap for anyone ready to ditch the bottle and reclaim their potential.

Where to Buy: Amazon – Kindle (free with Unlimited) or paperback (~$10).


  • Booze-Fueled Business: Ian turned happy hours into dealmakers—until the wives hated him.

  • Rehab Reality Check: Three days of vomiting at Shick Shadel flipped his view on alcohol forever.

  • Kids’ Letters Hit Hard: “What kind of dick dad was I?”—the mask came off.

  • 84 Pounds Lighter: Late-night tacos swapped for clarity and health.

  • Gratitude Shift: From chasing carrots to cherishing palm trees and coffee whiffs.


  1. Buy the Book: Grab Wild Ride to Sobriety on Amazon.

  2. Visit Ian’s Site: MakeItGreat.me for motivation and sober inspiration.

  3. Follow Ian: LinkedIn | Facebook


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