Season 5, Episode 2: Shahrzad Farzinpak - Creating Business Leaders for a Sustainable Future

About Today's Show

Welcome to episode 2 Season 5 of #SenecaProud Podcast!

In this episode we talk about sustainability, and Seneca's role as a signatory in the UN Global initiative known as PRME. PRME is an acronym that stands for "Principles for Responsible Management Education." The mandate of PRME is to bring the concept of sustainability into every management classroom, regardless of the subject. Our guest in today's episode, Shahrzad Farzinpak, is not only the Chair of the School of Human Resources and Global Business, Sharhzad also leads Seneca's efforts in this crucial global initiative.

Also in this episode, we also talk about:

1. The meaning of "Triple Bottom Line," and how business leaders of the future will consider more than just financial profits as they grow their businesses.

2. How Seneca students and faculty alike can include sustainability as an ongoing aspect of their daily assignments and class conversations.

3. How Shahrzad's experience prior to joining Seneca in 2014 influences and informs her current work as head of Seneca's PRME Initiative

About Today's Guest, Shahrzad Farzinpak

Shahrzad's Seneca Business journey started in 2014 and since then she served in different roles and has been involved in a number of projects including expansion of academic partnerships within and outside Canada, the development of many block transfer pathways that recognize business diploma studies for students moving into the Hons. Bachelor degrees, and the development and implementation of the Seneca Business transformation plan.

In addition to all of that, Shahrzad is also the Seneca College head of a global initiative called PRME (Principles for Responsible Management Education), which is a UN Initiative to bring the concept of sustainability into every management classroom, regardless of the subject, rather than having sustainability limited to, say, environmental courses, or energy courses.

Before beginning her journey with Seneca in 2014, Shahrzad was a FT consultant in Iran, working on a range of projects related to sustainable urban development and socio-environmental impact assessments of large-scale infrastructure developments, and taught part-time in University of Honar, a public university in Tehran, Iran. Shahrzad also hold a Master's Degree in Urban and Regional Planning from the University of Tehran.

About PRME

PRME is a United Nations-supported initiative founded in 2007. As a platform to raise the profile of sustainability in schools around the world, PRME equips today's business students with the understanding and ability to deliver change tomorrow.

Important Links and Contact Information

• United Nations PRME Website: https://www.unprme.org

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Pat Perdue