Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst
Rebecca Hirst is the Chief Marketing Officer of EY UK, a TEDx Speaker and a winner of Campaign's 40 over 40. Before joining EY and making the switch to B2B, Rebecca was Marketing Director at Samsung a...
21 Aug 202456min
Characters, humour & disasters: how GEICO changed the insurance game
Michelle Moscone is the VP of Brand and Content at GEICO, one of the most famous insurance brands in the US. Michele's career has spanned from project management at some of the biggest agencies in the...
14 Aug 20241h 2min
The Mischief mindset behind the most creative agency in the US with Greg Hahn
Greg Hahn is the Co-founder and Chief Creative Officer of Mischief. One of the hottest agencies in the world doing work for the likes of Tinder, Tubi and Coors Light. Previous to Mischief, Greg was th...
7 Aug 20241h 7min
How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO
Kofi Amoo-Gottfried is the CMO of DoorDash, the premier local commerce platform valued at over $40 billion and dominates over 65% of the market for restaurant delivery. In his role as CMO, he is respo...
31 Juli 20241h
Olympics CMO on Olympic glory and a Paralympic legacy
Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the...
24 Juli 20241h 30min
How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve
I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who ...
17 Juli 202459min
From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Commun...
10 Juli 202449min
The Marketoonist on why humour is good for business - Tom Fishburne
In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had hi...
3 Juli 20241h
