SPI 388: Why Everything is Figureoutable with Marie Forleo
#388: The legendary Marie Forleo is here to talk about her new book, Everything Is Figureoutable, and shares her lessons from coaching thousands of people in almost every industry you can imagine. We discuss the variety of jobs she has had, why she started B-School, and why it’s only offered once a year. Podcast show notes available here: https://www.smartpassiveincome.com/session388 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11 Sep 201946min
SPI 387: How to Become Indistractable with Nir Eyal
#387: Nir Eyal returns to SPI to discuss his new book, Indistractable, and teaches us how to be indistractable in lives and in our business. We talk about the problems that run deeper than technology and why digital detoxes aren't a sustainable solution. Listen in to hear why the opposite of distraction is traction, and how to create it. Podcast show notes available here: https://www.smartpassiveincome.com/session387 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4 Sep 201952min
SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider
#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28 Aug 201940min
SPI 385: The Next BIG Thing for Marketers Is . . . Email
#385: I cover why you can't rely on Facebook, YouTube, and Google to reach your fans, and why email marketing is back in a big way. Learn how the big algorithms get in the way of you actually reaching your fans and how email (plus a few other tools) can help you get your message to the people who want to hear it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 Aug 201922min
SPI 384: An Essay to All Entrepreneurs, Business Owners, and Marketers
#384: To celebrate to launch of Superfans, we take this episode to share episodes 6 and 11 from the audiobook so you can get a preview of why this book is so important for any business, large or small. I share lessons I've learned about engaging an audience on all mediums. Podcast show notes available here: https://www.smartpassiveincome.com/session384 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14 Aug 201921min
SPI 383: Income Report: How Much Did "Will It Fly?" Make?
#383: With Superfans launching next week, we look back at the total earnings of Will It Fly? three years later and break down all the numbers. I share the profits breakdown for total book sales, how Kindle Unlimited and Audible audiobooks can help your sales, and how much I made with foreign licensing rights. Podcast show notes available here: https://www.smartpassiveincome.com/session383 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7 Aug 201937min
SPI 382: The Surprising Truth about How One (Self-Published) Author Sold Millions of Books
#382: Hal Elrod explains how his self-published book, The Miracle Morning, sold over 1.8 million copies. Learn the secret behind Miracle Morning’s eighty-two percent conversion rate for email opt-ins and how he developed his book's framework. Podcast show notes available here: https://www.smartpassiveincome.com/session382 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
31 Juli 20191h 5min
SPI 381: Self-Publishing versus Traditional Publishing
#381: Thinking of publishing a book? Listen in on the pros and cons of self-publishing versus traditional publishing, hybrid publishing, and publishing tips! I discuss the costs involved and how your choice affects the editorial and marketing processes. Podcast show notes available here: https://www.smartpassiveincome.com/session381 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24 Juli 201938min
