đŸș “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

đŸș “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

Colossal brought the Dire Wolf back from extinction
 by using a strategy from Hollywood.

The #1 winner of the Trade War? ThredUp
 The second-hand clothing stock has doubled this year.

Shopify is requiring everyone at the company to use AI every day
 AI is part of the dress code.

Plus, introducing “Tasteful Tariffs” — Things that should be tariffed. Think Cargo pants, small talk, QR code menus



$TDUP $REAL $SHOP $NDAQ


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Peeps 🐣. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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đŸ§đŸ§â€â™‚ïžđŸ§â€â™€ïž “Big Dumb Line” — Our retail line obsession. Trump’s $100k pay-to-tweet. TopGolf for Pool. +TechNeck

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15 Juli 21min

đŸȘ­ “Fandom” — Dyson’s viral electric fan. Apple vs. Open AI. Maternal Acquisition & Management. +Biscoff Cookie stock

đŸȘ­ “Fandom” — Dyson’s viral electric fan. Apple vs. Open AI. Maternal Acquisition & Management. +Biscoff Cookie stock

Dyson launched a portable fan that’s basically wearable air conditioning
 And they launched it pre-trend.Apple sued Open AI for allegedly stealing blueprints to the iPhone
 because only a phone can re...

14 Juli 22min

💎 “Diamond Discount” — De Beers’ secret deal. OpenAI’s whispering office. Gyms vs Bars. +Middle Child Recession

💎 “Diamond Discount” — De Beers’ secret deal. OpenAI’s whispering office. Gyms vs Bars. +Middle Child Recession

De Beers secretly cut prices for natural diamonds
 but its “Desert Diamonds” sell imperfection.ChatGPT’s newest AI understands “uh-huh”... because the future of offices is whispering.Gyms are replacin...

13 Juli 21min

đŸïž “Bombshell Biz” — Love Island’s campfire effect. Waymo’s teen-drinking snitch. Instagram’s AI snoop. +Vintage Ikea $$$

đŸïž “Bombshell Biz” — Love Island’s campfire effect. Waymo’s teen-drinking snitch. Instagram’s AI snoop. +Vintage Ikea $$$

Love Island USA has defied every negative trend in TV
 Thanks to “The Campfire Effect.”Waymo snitched on teens for drinking in the back seat
 Because the car’s getting camera-fied.Zuck’s latest AI mov...

10 Juli 21min

đŸȘș “Nestegging” — Live-with-Parents Financial Flex. Driscoll’s $7B Raspberry. Ukraine’s DIY Missiles. +One-night Bachelorettes

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49% of Americans under 30 live with their folks
 But now it’s a financial flex #StayAtHomeSonDriscoll’s invented the year-round fresh berry
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