541: One of the World's Leading Management Thinkers on Unlocking Humanity in the Age of AI

For this episode, let's revisit one of the classics by Strategy Skills with Bill Matassoni, where we discussed a topic about Tesla's strategy. Every now and then, someone comes along and makes the subject of management both fun and insightful. That's what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls "ephemeral things." In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets. We will soon release Bill Matassoni's memoir and documentary series. If you would like to read a bonus chapter, view advance content and receive other exclusive strategy material, please sign up below. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Jan 202234min

For this episode, let's revisit one of the classics by Strategy Skills, where we discuss whether a strategy (functional) partner can/should lead the workshop over an energy (sector) partner. There is a difference, and the answer is not obvious. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Jan 202220min

For this episode, let's revisit one of the classics by Strategy Skills, where we answer a question, "Does the strategy workshop offer precise answers?" Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Jan 202215min

Welcome to Strategy Skills episode 204, an episode with a recognized expert on cybersecurity, privacy, identity theft, fraud, and personal finance, Adam Levin. In this episode, Adam speaks about various digital threats that individuals and organizations face today. He shares that anyone can be a cyber-crime target: consumers, businesses, companies, or the government. He shares valuable insights about cybersecurity and ways to protect yourself and your organization from cyber-crimes. Adam K. Levin is the Former Director of the New Jersey Division of Consumer Affairs, the founder of CyberScout, and co-founder of Credit.com. He is a graduate of Stanford University and the University of Michigan School of Law. Levin is a sought-after speaker who, during his career in the public and private sectors, has shared his expertise with numerous state and federal regulators and legislative committees, and appeared before a wide variety of organizations—government, law enforcement, public interest, education, human resources, insurance and financial services—throughout the United States and Europe. Levin's mission is to educate consumers, businesses, law enforcement officials, and lawmakers on identity management and protection, privacy, credit, and election security issues. He has appeared on The Today Show, Good Morning America, CBS Evening News, CNBC Closing Bell, MSNBC, Fox Business, Fox & Friends, ABC World News Tonight, ABC News Nightline, PBS Nightly Business Report, and many others. His radio appearances include NPR, ABC News Radio, Bloomberg Radio, the Associated Press Radio, CBS News Radio, 1010 Wins, WTOP and SiriusXM. Levin is also a regular commentator for print and digital journalism, including the New York Times, Associated Press, the Wall Street Journal, the Los Angeles Times, USA Today, and the Chicago Tribune. Check out a fun cybersecurity podcast with Adam Levin: "What the Hack with Adam Levin" is true cybercrime with dad jokes. It's a no-shame zone for anyone who's ever been scammed, hacked, phished or cyber-bushwhacked. Every week, it features fascinating people talking about the terrifying, annoying, embarrassing, or infuriating things they've experienced online. Join consumer affairs veteran Adam Levin with co-hosts Beau "Hack Me" Friedlander and Travis "Here's What Actually Happened" Taylor for a good story and tips on how to make yourself a little harder to hack. Get Adam's book here: Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves. Adam Levin: https://amzn.to/3sKTO42

3 Jan 20221h 8min

For this episode, let's revisit one of the classics by Strategy Skills, where we answer a question, "Should I email the full deck to participants before the strategy workshop?" Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Dec 202114min

Welcome to Strategy Skills episode 202, an episode with one of the leading innovators in digital marketing, Jeff Rosenblum. In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.  We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.  Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time. Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences. Get Jeff's book here:  Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Dec 202158min

For this episode, let's revisit one of the classics by Strategy Skills, where we cover a topic about how to handle a difficult client situation and what happens when a strategy firm overbills a client. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Dec 202145min

Welcome to Strategy Skills episode 200, an episode with a globally recognized performance coach, Jason Goldsmith. Get Jason's book here: https://amzn.to/3GVf3ny   In this episode, Jason speaks about his experience shifting careers: from running a boat company to becoming a highly sought-after performance coach. We will learn how self-coaching, awareness, and identifying one's purpose can change your perspective, and eventually, your life. For people who always see things in a negative light, constantly doubt themselves, hold themselves back, and make decisions out of fear, this is for you. Jason Goldsmith is the founder of Goldsmith Performance and has coached multiple Major champions and numerous top-fifty golfers. Jason emphasizes combining the mental and physical aspects of optimal performance in high-pressure environments. His accomplishments in golf include assisting Jason Day and Justin Rose in achieving the number-one world ranking and helping Rose win both the Gold Medal at the 2016 Olympics and the 2018 FedEx Cup. Jason is also the president and founder of Mustard, a computer-vision-enabled social platform that is revolutionizing performance coaching by creating proprietary CV/AI technology in partnership with legends Dr. Tom House, Mia Hamm, Drew Brees, Nolan Ryan, Anson Dorrance and several other hall-of-fame coaches and athletes. His practice has expanded into other sports in recent years, including the NBA, MLB, NFL, USTA, Olympic athletes and coaches, Division I and II college athletes, nationally ranked juniors, Fortune 500 executives, and professionals.   Take Charge of You: How Self Coaching Can Transform Your Life and Career. Jason Goldsmith. https://amzn.to/3GVf3ny

20 Dec 202155min