💹 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.
The Best One Yet10 Apr 2025

💹 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

Trump paused most tariffs, except for 1: USA vs China
 Who will win the isolation game?

The Masters golf tourney begins today
 but the real strategy is in the $1.50 sandwiches.

Harry’s Razors filed to IPO as “Mammoth”... because Harry’s is really a startup studio.

Plus, scammers moved from email, to text, to
 job apps? 25% of interviewees will be fake humans.


$SPY $PG $EPC


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
Peeps 🐣 Listen to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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Subscribe to our new (2nd) show
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Episodes drop weekly. It’s The Best Idea Yet.


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🧋 “Anti-Slop Coffee Shop” — Claude’s AI cafĂ©. Vulcan’s patriotic mine. Buldak’s $8B noodles. +Downpayment Work Perk.

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Why did an AI brand open an NYC coffee shop?... Claude’s throwing shade at ChatGPT.China’s cutting off rare earth metals to America
 So Vulcan raised $65M for Made in USA ones.Gen Alpha’s favorite bra...

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đŸȘž “Mirror, no Mirror?” — Aritzia’s mirrorless fashion. Nobel’s Creative Destruction prize. Strava’s Garmin lawsuit. +Failure Day

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Canada’s Aritzia is now as valuable as The Gap or Levi’s
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đŸ™ïž “JamieLand” — JPM’s Return-to-Office Tower. Scoreability’s LinkedIn for Athletes. Walmart’s Store of the Future. +Pumpkin Spice Weddings

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 including 19 restaurants & custom scents.Scoreability is LinkedIn of high school athletes
 Because college sports is a for-profit growth industry.Walmart ...

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💄 “The Carrie Bradshaw Index” — Where to Live Solo. Amazon’s Prime Day retirement. Pizza by the Slice. +Jack’s Nvidia Poem.

Amazon was sued for fake deals on Prime Day
 it’s time to retire Prime Day.Where can Americans afford to live solo in 2025?... Introducing The Carrie Bradshaw Index.Restaurants are opening pizza shop ...

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🐊 “4th-and-Pickle” — Gatorade’s picklejuice plan. ChatGPT’s chief-of-app. Spunge’s sneaker disruption. +150 Friend Rule.

🐊 “4th-and-Pickle” — Gatorade’s picklejuice plan. ChatGPT’s chief-of-app. Spunge’s sneaker disruption. +150 Friend Rule.

It’s the LAST DAY to Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genre/businessNFL players are pounding pickle juice to kill cram...

9 Okt 202521min

đŸ„‡ “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

đŸ„‡ “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

Gold reached a record $4,000/ounce
 but this gold run is different than any in history.How is Rowan doing $150M in sales of ear piercings for girls?... The Window of Loyalty.Sharpie Markers figured ou...

8 Okt 202522min

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👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

Alex Cooper’s Call Her Daddy launched an ad agency
 It’s vertical integration, daddy-style.Lamborghini & Aston-Martin now sell $5k baby strollers
 and fertility explains the trend.CBS News named Bari ...

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đŸ€Ą “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

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