The future is already here | Dr. Pero Micic
Dr. Pero Mićić - BRIGHT FUTURE BUSINESS15 Sep 2021

The future is already here | Dr. Pero Micic

You have come to the right place if you want to future-proof your business, your job and yourself. Part of my job is to give speeches. At trade conferences, customer meetings and team events. When I talk about new markets and new jobs, every now and then after the keynote someone says: "You know, what you presented on future markets, some of them aren't the future at all, they already exist. Hm, there's a thinking error and bias behind that. You've probably heard of the S-curve …

The iPhone didn't have the first touchscreen. Tesla didn't build the first electric cars. And not the first robots. It wasn't Amazon, Google or Facebook that used the first artificial intelligence. Amazon was not the first online trader, Google not the first search engine and Facebook not the first social network. Salesforce was not the first Software as a service. AirBnB didn't invent the platform business. "Times will come when our descendants will be surprised that we did not know the obvious." Seneca said this 2000 years ago. Seneca is marking a fact that science fiction author William Gibson also means when he writes: "The future is already here, just not yet evenly distributed."

What does that mean for your business and your profession? Right now, at this moment, somewhere there are ideas and innovations that will revolutionize your business and your job. And you don't know about them.

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