Creating Emotional Connections Through Trust and Charity: How Pet Valu Builds Meaningful Customer Relationships
Send us a textMark Johnson, CEO of Loyalty360, spoke with Tanbir Grover, Chief Digital and Marketing Officer of Pet Valu, about the brand’s customer loyalty efforts, how it builds emotional loyalty through its charity work, and how it uses customer data to personalize customer engagement with the loyalty program.
3 Apr 202322min
Margaritaville’s 2023 Loyalty Expo Session: Learning from Loyalty Challenges
Send us a textMark Johnson, CEO of Loyalty360, spoke with Claudia Infante, Senior Vice President of Revenue Strategy for Margaritaville, about her upcoming session at the 2023 Loyalty Expo, which will focus on how Margaritaville learned from challenges and successes from launching its new loyalty program, Margaritaville Perks.
31 Mars 20238min
Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty
Send us a textMark Johnson, CEO of Loyalty360, spoke with Jessie Rosenberg, Loyalty Strategic Partnerships Manager for Ulta Beauty about the history of Ultamate Rewards®, its customer loyalty strategy, and how they engage guests through personalization and partnerships.
29 Mars 202318min
Loyalty360 Loyalty Live | Eileen Peacock and Aidan Lundy, Tenerity
Send us a textLoyalty360's Mark Johnson interviews Eileen Peacock and Aidan Lundy, Tenerity, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
28 Mars 202322min
A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service
Send us a textMark Johnson, CEO of Loyalty360, spoke with Eoin Comerford, CEO of Moosejaw, about the brand’s customer loyalty initiatives, how it redesigned its customer service to improve the customer experience, and its efforts to increase inclusivity for both the Moosejaw brand and outdoor recreation holistically.
27 Mars 202328min
Ulta Beauty at the 2023 Loyalty Expo: How to Develop Successful Loyalty Partnerships
Send us a text As brands seek to provide more one-to-one personalization and meaningful value for loyal guests, many look to leverage partnerships with companies that are relevant to guests’ wants and needs. Understanding which brands are truly relevant to the guest experience and will increase loyalty member engagement is often difficult to determine. Ulta Beauty has developed successful, meaningful loyalty partnerships for its members and continues to explore new opportunities. Ulta Beauty ...
21 Mars 20232min
Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data
Send us a text Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store interactions and its rewards programs. Through understanding its customers’ interests, Yesway continually seeks to add value to every transaction. For that reason, Yesway acquired the Allsup’s brand, integrating its beloved food program. The brand also developed its Stack and Save program to he...
20 Mars 202325min
Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies
Send us a textMark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects and uses customer data, and how it builds emotional loyalty among travelers.
17 Mars 202325min
