Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

Avsnitt(381)

Tweens Talk Beauty

Tweens Talk Beauty

This week, the Glossy Beauty Podcast welcomed three very special guests: Ali, 10, of New York City; Riley, 11, of Merrick, New York; and Leora, 12, of Bay Shore, New York. The three girls joined us in...

18 Juli 202429min

213Deli founders on building a ‘text commerce’ beauty retailer: ‘Nobody wants to download an app’

213Deli founders on building a ‘text commerce’ beauty retailer: ‘Nobody wants to download an app’

Before business partners Nicole Collins and Corey Weiss launched the 213Deli text-commerce beauty shopping platform last year, they were behind the scenes working for digital commerce trailblazers lik...

11 Juli 202440min

Jess Hunt on Refy Beauty's signature Brow Sculpt, recent complexion launch and success at Sephora

Jess Hunt on Refy Beauty's signature Brow Sculpt, recent complexion launch and success at Sephora

Jess Hunt, now 27, has been creating content for over a decade. She has 1.7 million followers on Instagram, where she got started, and another 184,000 on TikTok. Through her career as a content creato...

27 Juni 202439min

DC attorney Katlin McKelvie on forming MOCRA in the Senate and the 'black box' deadline coming next from FDA

DC attorney Katlin McKelvie on forming MOCRA in the Senate and the 'black box' deadline coming next from FDA

In December, America’s first big move to regulate the beauty industry in more than 80 years went into effect with the Modernization of Cosmetics Regulatory Act of 2022, best known as MoCRA. But it isn...

20 Juni 202434min

Deepica Mutyala on growing Live Tinted's complexion category

Deepica Mutyala on growing Live Tinted's complexion category

In May, Live Tinted turned five years old. The brand was founded by Deepica Mutyala, a veteran of both the corporate beauty space, as a one-time manager at Birchbox, and the creator space — Mutyala ha...

13 Juni 202437min

AS Beauty Group's Sara Mitzner: 'We keep women 40 and older in mind' at every stage of the brand

AS Beauty Group's Sara Mitzner: 'We keep women 40 and older in mind' at every stage of the brand

Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits fo...

6 Juni 202449min

Taylor Frankel on 10 years of Nudestix

Taylor Frankel on 10 years of Nudestix

Taylor Frankel is one of three co-founders of Toronto-based Nudestix. And, as the beauty brand's main face, she has been spending the year celebrating its 10-year anniversary. She founded the brand wi...

30 Maj 202448min

Mielle's Monique Rodríguez on prioritizing 'innovation and meeting the needs of the ever-changing consumer'

Mielle's Monique Rodríguez on prioritizing 'innovation and meeting the needs of the ever-changing consumer'

When Mielle Organics founder and CEO Monique Rodriguez started the textured hair-care brand in her kitchen 10 years ago, her goal was to create healthy organic products for her textured hair. Now, a d...

23 Maj 202434min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
fill-or-kill
24fragor
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
borsmorgon
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
montrosepodden