Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Soft Services co-founders Rebecca Zhou and Annie Kreighbaum on what's changed since 'DTC 1.0'

Soft Services co-founders Rebecca Zhou and Annie Kreighbaum on what's changed since 'DTC 1.0'

After meeting while working at Glossier, Rebecca Zhou and Annie Kreighbaum went their own ways in the DTC world. But in 2019, they decided to get back into beauty. Nearly a year ago, they launched the...

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Milk Makeup’s CEO Tim Coolican on creating a ‘global movement around a next-generation idea of beauty’

Milk Makeup’s CEO Tim Coolican on creating a ‘global movement around a next-generation idea of beauty’

When Milk Makeup launched in February 2016, it brought a refreshing yet irreverent take on the beauty world and promoted that being bold and different was to be celebrated. Born out of the NYC-based M...

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The Outset founders Scarlett Johansson and Kate Foster Lengyel on moving past 'representing someone else's beauty ideal’

The Outset founders Scarlett Johansson and Kate Foster Lengyel on moving past 'representing someone else's beauty ideal’

There’s no doubt that beauty brands are lining up for the chance to sign Scarlett Johansson as a brand ambassador. But now, the award-winning actress is all about The Outset, her new skin-care brand. ...

10 Mars 202233min

Julian Addo on launching hair-care brand Adwoa Beauty: 'It was my calling'

Julian Addo on launching hair-care brand Adwoa Beauty: 'It was my calling'

For Julian Addo, founder and CEO of textured hair-care brand Adwoa Beauty, her business is deeply intertwined with her own life story. Addo was born in Monrovia, Liberia to a Ghanaian father and Liber...

3 Mars 202254min

Dr. Rose Ingleton: Luxury beauty is trending toward ‘those with the knowledge base’

Dr. Rose Ingleton: Luxury beauty is trending toward ‘those with the knowledge base’

With over 20 years of experience in her dermatology practice, Dr. Rose Ingleton is known as the “dermatologist to the stars.” Reported to be the dermatologist of Iman, Chrissy Teigan and Adriana Lima,...

24 Feb 202237min

Farmacy CEO Mina Chae on making consumer interactions 'less transactional'

Farmacy CEO Mina Chae on making consumer interactions 'less transactional'

When Mina Chae, CEO of Farmacy, first joined the farm-to-face skin-care brand five years ago as director of marketing and consumer engagement, the team was small -- so much so that she had to help box...

17 Feb 202227min

LYS Beauty founder and CEO Tisha Thompson: 'My mission was to diversify clean'

LYS Beauty founder and CEO Tisha Thompson: 'My mission was to diversify clean'

When Tisha Thompson was choosing her major in college, she listened to her parents’ advice to go with a “safe” career path and choose accounting. But her passion was always makeup.  “My parents were r...

10 Feb 202249min

The Honest Co. CEO Nick Vlahos on building a business 'that can stand the test of time'

The Honest Co. CEO Nick Vlahos on building a business 'that can stand the test of time'

While COO at The Clorox Company and, prior, vp and gm of Burt’s Bees, Nick Vlahos knew the better-for-you categorywas a key driver of consumer-packaged goods' future. The Honest Co. was first launched...

3 Feb 202239min

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