Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

Avsnitt(380)

The NPD Group's Larissa Jensen: 'Brands are now reacting to consumer demand'

The NPD Group's Larissa Jensen: 'Brands are now reacting to consumer demand'

The role of the analyst in any industry is to monitor how that industry is evolving and track the movement of some of its most major players. Larissa Jensen's industry of focus is beauty, and she has ...

2 Maj 201935min

Erno Laszlo's Charles Denton: 'If you want to succeed, you need to embrace risks'

Erno Laszlo's Charles Denton: 'If you want to succeed, you need to embrace risks'

When Charles Denton took over Erno Laszlo in 2011, the massive legacy brand was flailing. Now, eight years into his role of chairman and CEO, Denton has big plans for the brand, including new efforts ...

25 Apr 201940min

Briogeo's Nancy Twine: 'The challenge of working with retailers is we don't get customer data'

Briogeo's Nancy Twine: 'The challenge of working with retailers is we don't get customer data'

After a seven-year career at Goldman Sachs, Nancy Twine decided to try to make a company out of the curly-hair products she'd made for herself for years. So she presented her products at a trade show,...

18 Apr 201934min

Beautycon's Moj Mahdara: 'Experiential retail and e-commerce is how we scale'

Beautycon's Moj Mahdara: 'Experiential retail and e-commerce is how we scale'

When Moj Mahdara took the role as Beautycon CEO, she wasn't particularly interested in beauty. To this day, she doesn't wear makeup herself. What she was attracted to was the unique community and fand...

11 Apr 201932min

Hum Nutrition's Walter Faulstroh: Launching as a DTC brand allows you to educate the customer

Hum Nutrition's Walter Faulstroh: Launching as a DTC brand allows you to educate the customer

Before starting Hum Nutrition, Walter Faulstroh was a beauty junky with some frustrating skin problems. He had always had a passion for skin care, but no matter what he did, he couldn't seem to get ri...

3 Apr 201931min

Tengram Capital Partners' Rich Gersten: 'Clean' and 'natural' are no longer differentiators

Tengram Capital Partners' Rich Gersten: 'Clean' and 'natural' are no longer differentiators

In the last few years, there has been a boom of investments in the world of beauty. Brands like Glossier continue to receive massive rounds of funding, and join the elite club of beauty brands that ha...

28 Mars 201935min

SoulCycle's Melanie Whelan: We're finding more ways to engage with our customer

SoulCycle's Melanie Whelan: We're finding more ways to engage with our customer

When you look at Melanie Whelan's career path, it doesn't exactly point to SoulCycle. Prior to landing at Equinox and SoulCycle, Whelan held positions at Starwood Hotels and Resorts and Virgin USA. Fo...

21 Mars 201933min

Bloomingdale's Stacie Borteck: We're evolving to meet the needs of the modern beauty consumer

Bloomingdale's Stacie Borteck: We're evolving to meet the needs of the modern beauty consumer

It is no secret that with the rise of direct-to-consumer companies and e-commerce shopping, legacy retailers are struggling to maintain massive flagship stores and retail footprints. While some retail...

14 Mars 201933min

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
rss-jossan-nina
rss-borsens-finest
badfluence
rss-svart-marknad
uppgang-och-fall
avanzapodden
fill-or-kill
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-dagen-med-di
lastbilspodden
24fragor
borsmorgon
kapitalet-en-podd-om-ekonomi
bilar-med-sladd