Instagram's Kristie Dash on how beauty and video go hand-in-hand

Instagram's Kristie Dash on how beauty and video go hand-in-hand

Alongside food, no industry has driven the way companies and influencers use social media quite like beauty. "Beauty brands and creators have always been early movers in that space," said Kristie Dash, Instagram's manager of fashion and beauty strategic partnerships, on the Glossy Beauty Podcast. "And Instagram continues to evolve based off of those behaviors." In recent years, beauty giants like Sephora have taken to connecting with their followers in the same casual way that individual creators might, Dash said. "If you're not a creator-led brand that has an obvious face of the brand -- in those examples, that's what people love to connect with, almost like a FaceTime with your followers -- then brands like Sephora and MAC Cosmetics, with their built-in creator network of hundreds of global makeup artists, are leaning into that. A creator mentality has really helped them," she said. "They're utilizing those personalities almost to replicate the in-store experience of having that conversation with the makeup artist or the ambassador; they're replicating that on Instagram Live."

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(395)

Tower 28 spent $200k on an interactive billboard. Was it worth it?

Tower 28 spent $200k on an interactive billboard. Was it worth it?

As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it i...

23 Juli 26min

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her...

16 Juli 36min

What makes a successful pop-up? (RERUN)

What makes a successful pop-up? (RERUN)

To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects p...

9 Juli 47min

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many wa...

2 Juli 25min

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol.  This includes an app launch designed to improve retention and a product release tailo...

25 Juni 36min

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

18 Juni 37min

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

How are beauty and wellness business leaders actually using AI today?  That was the question posed to three longtime industry executives on stage during Glossy’s annual E-Commerce Summit in Miami Bea...

11 Juni 31min

UTA's Daniel Landver knows what makes an influencer brand work

UTA's Daniel Landver knows what makes an influencer brand work

Daniel Landver is the head of UTA's creators product group — a role most people may not even realize exists. While his job keeps him behind the scenes, Landver is behind some of the buzziest brand lau...

4 Juni 35min

Populärt inom Business & ekonomi

framgangspodden
badfluence
dynastin
varvet
uppgang-och-fall
svd-tech-brief
avanzapodden
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rss-kort-lang-analyspodden-fran-di
bathina-en-podcast
rss-hos-psykologen
borslunch-2
tabberaset
rss-veckans-trade
ekonomiekot-extra
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-borsens-finest
rss-dagen-med-di
rss-dominoeffekten