KNC Beauty’s Kristen Noel Crawley on being a founder: It's ‘not what you see on Instagram’

KNC Beauty’s Kristen Noel Crawley on being a founder: It's ‘not what you see on Instagram’

Kristen Noel Crawley, KNC Beauty founder, knows that it takes more than being a “lover of skincare” to become a successful beauty brand founder. The launch of the Black-owned brand in 2016 was “a natural evolution” for Crawley, who networked her way through the beauty industry, starting as a beauty columnist for Elle magazine, she said on this week's Glossy Beauty Podcast. “I started the brand because I had those dry and crusty lips. Since I launched my brand, I haven't had any problems with my chapped lips,” said Crawley, who had found a solution to her lip dilemma in the form of a lip mask in Japan. “The only thing I didn't like was that there were probably 50 ingredients in this one little sachet.” What started as a means to fill the all-natural lip mask void in America evolved into a line of products including KNC’s retinol-infused star-shaped eye mask and collagen-infused lip scrub and lip balms. Beyond trend spotting, Crawley is adept at tapping into larger social and cultural movements. She launched KNC’s School of Beauty, a mentorship program for Black female beauty founders, in 2020, and a collaboration with streetwear brand Bape in July 2021. “School of Beauty was actually a direct response to the Black Lives Matter movement,” she said. “Black women and women of color contribute so much to the success of the beauty industry and I want to see more female founders in that space.”

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The Glossy Beauty Podcast looks back at beauty in 2025

The Glossy Beauty Podcast looks back at beauty in 2025

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Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

In January, Kecia Steelman became one of the most powerful executives in beauty.  After more than a decade at Ulta Beauty in positions like COO and head of international, she stepped into the preside...

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What beauty products do teens want for the holidays?

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On this week's episode of the Glossy Beauty Podcast, we're exploring what teens are hoping to receive for the holidays. To do so, Sara Spruch-Feiner speaks to 13-year-old Indy (whose last name is omit...

4 Dec 202545min

Special Crossover Episode: The Shopper’s Black Friday Playbook

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How can shoppers, brands and retailers win Black Friday?  In this week’s special holiday crossover episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podca...

27 Nov 202545min

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools (19:00).  The duo created the lux...

20 Nov 20251h 3min

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It’s p...

6 Nov 202540min

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Allison Kent-Gunn knows good beauty packaging when she sees it.  The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social medi...

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Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading crea...

23 Okt 202555min

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