Bubble’s Shai Eisenman on creating the Gen-Z beauty brand of the moment

Bubble’s Shai Eisenman on creating the Gen-Z beauty brand of the moment

Bubble Skincare has been one of the most talked-about Gen-Z-focused beauty brands since launching in November 2020. “My passion was always about creating brands that could emotionally connect to consumers,” said founder and CEO Shai Eisenman on the latest episode of the Glossy Beauty podcast. Eisenman began her entrepreneurial journey at just 21 years old. Out of the gate, Bubble launched its affordable skin-care products with fun packaging through its own direct-to-consumer website, but in June 2021, it went big, launching in 3,900 Walmart stores. While Walmart was seemingly an unusual beauty retailer to partner with, Eisenman said that 42% of U.S. teens shop at Walmart once or twice a month for skin-care products. Since its debut, Bubble has seen week-over-week sales growth in Walmart, and Bubble has been a key pillar of the retailer's larger beauty strategy. Since the very beginning, Bubble has engaged with Gen Z; the company’s first focus groups were comprised of teens who provided feedback on the brand’s initial product lineup and formulations, as well as branding and marketing strategies. Eisenman engaged friends and family members' teens in exchange for Sephora gift cards. Looking ahead, Bubble is focused on further customizing its product offerings to satisfy customers' wants and needs. Additionally, the company is launching over-the-counter products which will enable it to steal more market share from heritage skin-care brands like Clearasil and Neutrogena.

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Kelli Anne Sewell is building a different kind of makeup artist-founded business

Kelli Anne Sewell is building a different kind of makeup artist-founded business

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MCoBeauty CMO Meridith Rojas: 'Dupes democratize beauty'

MCoBeauty CMO Meridith Rojas: 'Dupes democratize beauty'

For MCoBeauty CMO Meridith Rojas, the ability to democratize the beauty industry lies in the power of dupes.  “We're in this moment, in this cultural zeitgeist, where people don't want to have to spen...

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Parlux president Lori Singer on launching Billie Eilish’s 4th fragrance: ‘Her fans are anxiously waiting’

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Longtime beauty executive Lori Singer has been instrumental in some of the biggest fragrance license deals of the past 20 years. Singer spent more than a decade at Coty, where she worked on bestsellin...

13 Feb 202552min

Founder Jordan Samuel on launching less products

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Jordan Samuel, a former ballet dancer, launched his eponymous skin care brand in 2013, with just two products: The After Show Treatment Cleanser and the Hydrate Facial Serum. He has grown, since then...

6 Feb 202544min

Amanda Kloots on Proper, her new brand of supplements in partnership with The Center

Amanda Kloots on Proper, her new brand of supplements in partnership with The Center

To her 769,000 Instagram followers, fitness entrepreneur-turned-brand founder Amanda Kloots feels like a friend who just happens to sometimes star in movies or host TV shows — she wrapped her gig on C...

30 Jan 202545min

Remedy Place’s Dr. Jonathan Leary: 'Social self-care' is the future of wellness

Remedy Place’s Dr. Jonathan Leary: 'Social self-care' is the future of wellness

Dr. Jonathan Leary is on a mission to change how and where consumers socialize.  “We're the world's first social wellness club. What I mean by that is we're not a gym, we're not a spa, we don't do bea...

23 Jan 202548min

Dr. David Shafer on GLP-1s, NAD and metabolic optimization

Dr. David Shafer on GLP-1s, NAD and metabolic optimization

Dr. David Shafer has been a practicing plastic surgeon for 15 years, but since 2020, the Shafer Clinic, where he practices, has also operated Advitam, a metabolic aesthetics clinic. Through Dr. Shafer...

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Your Reformer’s Emma Stallworthy on scaling subscription pilates in the US

Your Reformer’s Emma Stallworthy on scaling subscription pilates in the US

Despite being around for nearly 100 years, pilates has never been so popular.  As previously reported by Glossy, search volume for “pilates” was at an all-time high in January 2004, with small yearly ...

9 Jan 202545min

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