Milani Cosmetics CMO Jeremy Lowenstein on TikTok’s dupe culture and that Depp-Heard trial video

Milani Cosmetics CMO Jeremy Lowenstein on TikTok’s dupe culture and that Depp-Heard trial video

If you’ve followed beauty dupe trends on TikTok, you’ve most likely come across a product or two from Milani Cosmetics. From its lip oil to its concealer, the mass makeup brand has seen multiple products go viral thanks to dupe-obsessed influencers like Mikayla Nogueira. On this week’s episode of the Glossy Beauty Podcast, the brand’s CMO, Jeremy Lowenstein, shares the details on the brand’s marketing strategy at a time when both TikTok and inflation are making price a big focus in beauty. Topics included how Milani responds to viral product moments on TikTok through campaigns and inventory, how it chooses its influencer collab partners, and why it’s important to have the right content for the right platforms. Also addressed: that viral TikTok video the brand made during the Depp-Heard trial last year.

Avsnitt(381)

Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick...

16 Okt 202546min

Sephora welcomes Gen Alpha shoppers with brands designed for them

Sephora welcomes Gen Alpha shoppers with brands designed for them

On this week’s episode of “The Glossy Beauty Podcast,” co-hosts Sara Spruch-Feiner and Lexy Lebsack dive into one of beauty’s buzziest topics: Gen Alpha’s rapid emergence as consumers in their own rig...

9 Okt 202540min

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

What does it take for a beauty campaign or brand to cut through the noise in 2025?  Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant be...

2 Okt 202551min

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like ...

25 Sep 202552min

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

18 Sep 202552min

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

11 Sep 202547min

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Ita...

4 Sep 202551min

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

28 Aug 202545min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
svd-tech-brief
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
avanzapodden
bathina-en-podcast
rss-dagen-med-di
lastbilspodden
fill-or-kill
rss-inga-dumma-fragor-om-pengar
tabberaset
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
rikatillsammans-om-privatekonomi-rikedom-i-livet
montrosepodden