Kim Chi of KimChi Chic Beauty: ‘I want this to be a staple in a lot of people's lives’

Kim Chi of KimChi Chic Beauty: ‘I want this to be a staple in a lot of people's lives’

When Kim Chi made the finals on season 8 of "RuPaul’s Drag Race" back in 2016, fans were captivated by her stunning makeup artistry. Not long after, she became the CEO and founder of her own makeup brand, KimChi Chic Beauty. Launched in 2019 under Bespoke Beauty Brands, the incubator founded by Nyx Professional Makeup founder Toni Ko, the brand made its national retailer debut in CVS last year. On this episode of the Glossy Beauty Podcast, Kim Chi shares how she became what she calls an “accidental drag queen” back in 2012 and learned her elaborate makeup artistry techniques with no formal training. She also talks about the founding story of the brand and the way she's leveraging it to gain traction as one of the first beauty brands on TikTok’s shopping feature. Kim Chi also uses her platform to speak out about bias and discrimination, and is vocal about the drag queen ban attempts happening across the country. Below are some excerpts from the conversation.

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The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D’Aragon, CEO of First Aid Beauty, to discuss the brand’s recent rebrand — its first in its near-20-y...

19 Feb 35min

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Injectable peptide therapy, a controversial wellness trend that caught fire online in 2025, shows no signs of slowing down in 2026 despite an overwhelming lack of safety data. Peptides, especially “r...

12 Feb 52min

Why creators are building systems — not chasing virality — on TikTok Shop

Why creators are building systems — not chasing virality — on TikTok Shop

With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that includes Oracle, private equity firm Silver Lake...

5 Feb 24min

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

Over the last week, the beauty industry has seen the closure of three major makeup brands: CoverFX and Mally Beauty are shuttering, while Pat McGrath Labs, once valued at $1 billion, is headed to bank...

29 Jan 32min

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty is doubling down on the wellness category. “We’ve been on the journey with wellness since 2021 when we launched the wellness shop at Ulta Beauty, and we’ve learned so much about the cat...

22 Jan 31min

2026 beauty M&A predictions with industry vet Kimber Maderazzo

2026 beauty M&A predictions with industry vet Kimber Maderazzo

After a few sleepy years, beauty M&A had a gangbuster 2025, including three deals worth more than a billion each, leading many insiders to speculate on whether the momentum can continue in 2026. “We...

15 Jan 44min

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-...

8 Jan 33min

The Glossy Beauty Podcast’s 2026 predictions

The Glossy Beauty Podcast’s 2026 predictions

What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

1 Jan 46min

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